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Open access

Research article

First published 2025-2

Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2024-9

Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands

Zack P. Pedersen, Antonio S. Williams, Kevin K. Byon

Sport Marketing Quarterly

Retricted access

Research article

First published 2020-3

The Rise of an Athlete Brand: Factors Influencing the Social Media following of Athletes

Yiran Su, Bradley J. Baker, Jason P. Doyle [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2026-3

The Evolution of Athlete Branding: A Bibliometric Analysis

Hamed Golmohammadi, Ali Hasaan, Adele Berndt [...]

Sport Marketing Quarterly

Open access

Research article

First published 2026

It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning

Matthias Anderski, Rachel Fuller, Geoff Dickson [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2023-9

Dehumanization of Professional Athletes and Implications for Brand Attachment

Ben Larkin, Brendan Dwyer, Chad Goebert

Sport Marketing Quarterly

Retricted access

Research article

First published 2022-3

Lead by Example: An Exploration of the Athlete Brand as a Role Model

Olzhas Taniyev, Brian S. Gordon

Sport Marketing Quarterly

Open access

Research article

First published 2024-3

Impact of Athlete Brand Image Dimensions on the Young Consumers’ Psychological Attachment

Shibin K., Abdul Azees P.

NMIMS Management Review

Retricted access

Research article

First published 2018-3

How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes

Jami Lobpries, Gregg Bennett, Natasha Brison

Sport Marketing Quarterly

Retricted access

Research article

First published 2026

Bio at First Sight: Investigating the Role of Biography as an Element of an Athlete's Social Media Brand

Nataliya Bredikhina, Heather Kennedy

Sport Marketing Quarterly

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