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Retricted access

Research article

First published 2022-9

Athlete Interrupted: Exploration of Athletes’ Personal Brand Management in Times of Crisis

Nataliya Bredikhina, Katherine Sveinson, Thilo Kunkel

Sport Marketing Quarterly

Retricted access

Research article

First published 2018-3

How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes

Jami Lobpries, Gregg Bennett, Natasha Brison

Sport Marketing Quarterly

Open access

Research article

First published 2025-2

Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

Open access

Research article

First published 2024-3

Impact of Athlete Brand Image Dimensions on the Young Consumers’ Psychological Attachment

Shibin K., Abdul Azees P.

NMIMS Management Review

Open access

Research article

First published 2026

It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning

Matthias Anderski, Rachel Fuller, Geoff Dickson [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2020-6

Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements

Natasha T. Brison, Andrew C. Pickett, Katie M. Brown

Sport Marketing Quarterly

Retricted access

Research article

First published 2023-9

Dehumanization of Professional Athletes and Implications for Brand Attachment

Ben Larkin, Brendan Dwyer, Chad Goebert

Sport Marketing Quarterly

Retricted access

Research article

First published 2026-3

The Evolution of Athlete Branding: A Bibliometric Analysis

Hamed Golmohammadi, Ali Hasaan, Adele Berndt [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2025-3

Consumer Responses to Sports Leagues' Employer Branding: Psychological Contract Formation and Breach

Akira Asada, Christopher M. McLeod

Sport Marketing Quarterly

Retricted access

Research article

First published 2017-10

Riding Around Stigma

Ophir Sefiha

Communication & Sport

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