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Research article

First published 2018-11

Case Study: Teaching Design in Advertising. Lessons From a Portfolio School

Eric Haley, Robyn Blakeman

Journal of Advertising Education

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Research article

First published 2025

Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

Sydney Chinchanachokchai, Fang Yang, Anan Wan [...]

Journal of Advertising Education

Open access

Research article

First published 2023-1

Social media advertising for clinical studies: Ethical and data protection implications of online targeting

Rainer Mühlhoff, Theresa Willem

Big Data & Society

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Research article

First published 2015-8

Individualism in Western advertising: A comparative study of Spanish and US newspaper advertisements

Antonio Pineda, Víctor Hernández-Santaolalla, María del Mar Rubio-Hernández

European Journal of Communication

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Research article

First published 2023-12

100 Years of Advertising Studies in JMCQ

Esther Thorson

Journalism & Mass Communication Quarterly

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Research article

First published 1958-4

The Effectiveness of Pharmaceutical Advertising: A Case Study

Robert Ferber, Hugh G. Wales

Journal of Marketing

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Research article

First published 1991-10

Guilt Appeals in Advertising: An Exploratory Study

Mary Beth Pinto, Susan Priest

Psychological Reports

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Research article

First published 1986

A Field Study of Corrective Advertising Effectiveness

Kenneth L. Bernhardt, Thomas C. Kinnear, Michael B. Mazis

Journal of Public Policy & Marketing

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Research article

First published 1990-8

Cultural Studies & Advertising Policy

Paul Jones

Media International Australia

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Research article

First published 2017-5

Applying Data Analytics to Social Media Advertising: A Twitter Advertising Campaign Case Study

Shanshan Lou

Journal of Advertising Education

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