Cultural Studies & Advertising Policy

Abstract

The recent interest in cultural policy by those who place themselves within the field or cultural studies marks an ironic return to the neglected concerns of one of the founders of that field, Raymond Williams. Despite his evident theoretical capabilities in the sociology of culture, policy questions were always at the fore of his formulations. Williams' particular interest in the invasive capabilities of advertising provides a means of discussing the author's submission to the ABT's review of the trial of deregulated television advertising time standards. The ABT's omission of qualitative programming research from its monitoring allowed the extraordinarily destructive practice of ‘running time editing’ to go unnoticed.

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