100 Years of Advertising Studies in JMCQ

Abstract

Arabic

Spanish

French

Chinese

This article overviews 100 years of advertising studies in JMCQ. Four distinct eras are identified, each with different distinctive features. The advertising studies in JMCQ are compared with other recent journal overviews, Journal of Advertising (the and should not be in italics) International Journal of Advertising.

Keywords

advertising early scholars advertising education advertising textbooks advertising theory advertisig methodologies الإعلان،الباحثين في بداية حياتهم المهنية،التعليم الإعلاني،الكتب المدرسية الإعلانية،نظرية الإعلان،منهجيات الإعلان 广告，早期学者，广告教育，广告教材，广告理论，广告方法论 publicité premiers chercheurs enseignement de la publicité manuels de publicité théorie de la publicité méthodologies de la publicité реклама ранние ученые рекламное образование учебники по рекламе теория рекламы рекламные методологии publicidad primeros académicos educación publicitaria libros de texto publicitarios teoría publicitaria metodologías publicitarias

Get full access to this article

View all access options for this article.

References

Amazeen

M. A.

(2021). Resisting covert persuasion in digital news: Comparing inoculation and reactance in the processing of native advertising disclosures and in article engagement intentions. Journalism & Mass Communication Quarterly, 98(4), 1129–1156.

Amazeen

M. A.

Wojdynski

B. W.

(2019). Reducing native advertising deception: Revisiting the antecedents and consequences of persuasion knowledge in digital news contexts. Mass Communication and Society, 22(2), 222–247.

American Marketing Association Dictionary. (2017). American marketing association. https://www.ama.org/topics/advertising/

Barcus

F. E.

(1962). Advertising in the Sunday comics. Journalism Quarterly, 39(2), 196–202.

Beard

F. K.

(2002). Peer evaluation and readership of influential contributions to the advertising literature. Journal of Advertising, 31(4), 65–75.

Bedell

(1952). How to write advertising that sells. McGraw-Hill.

Benze

J. G.

Declercq

E. R.

(1985). Content of television political spot ads for female candidates. Journalism Quarterly, 62(2), 278–288.

Bergh

B. G. V.

Fink

(1983). Is believability of puffery affected by brand credibility? Journalism Quarterly, 60(2), 344–348.

Bergh

B. G. V.

Rifon

N. J.

Ziske

M. C.

(1995). What's bad in an ad: Thirty years of opinion from ad age’s “ads-we-can-do-without” letters. Journalism & Mass Communication Quarterly, 72(4), 948–959.

10.

Bergh

B. G. V.

Soley

L. C.

Reid

L. N.

(1981). Factor study of dimensions of advertiser credibility. Journalism Quarterly, 58(4), 629–632.

11.

Berkman

(1963). Advertising in “Ebony” and “Life”: Negro aspirations vs reality. Journalism Quarterly, 40(1), 53–64.

12.

Bogardus

E. S.

(1933). A social distance scale. Sociology & Social Research, 17, 265–271.

13.

Borden

N. H.

(1950).Advertising: Text and cases. McGraw Hill.

14.

Boyenton

W. H.

(1942). Origins of advertising censorship in the New York newspapers. Journalism Quarterly, 19(2), 137–149.

15.

Boyenton

W. H.

(1965). The Negro turns to advertising. Journalism Quarterly, 42(2), 227–235.

16.

Boyenton

W. H.

(1967). Enter the ladies—86 proof: A study in advertising ethics. Journalism Quarterly, 44(3), 445–453.

17.

Britt

S. H.

(1966). Consumer behavior and the behavioral sciences. R. E. Krieger.

18.

Bryan

C. R.

(1962). Communist advertising: Its status and functions. Journalism Quarterly, 39(4). https://doi.org/10.1177/107769906203900410

19.

Burton

P. W.

(1946). Advertising instruction in schools and departments of Journalism. Journalism Quarterly, 23(4), 381–389.

20.

Cameron

G. T.

Curtin

P. A.

(1995). Tracing sources of information pollution: A survey and experimental test of print media's labeling policy for feature advertising. Journalism & Mass Communication Quarterly, 72(1), 178–189.

21.

Cannell

C. F.

Sharp

(1958). The impact of the 1955-56 Detroit newspaper strike. Journalism Quarterly, 35(1), 26–35.

22.

Colfax

J. D.

(1966). How effective is the protest advertisement? Journalism Quarterly, 43(4), 697–702.

23.

Colley

R. H.

(1961). Defining advertising goals for measured advertising results. Association of National Advertisers.

24.

Crowley

J. H.

Pokrywczynski

(1991). Advertising practitioners look at a ban on tobacco advertising. Journalism Quarterly, 68(3), 329–337.

25.

Danaher

P. J.

Rust

R. T.

(1994). Determining the optimal level of media spending. Journal of Advertising Research, 34(1), 28–35.

26.

Davis

J. J.

(1994). Environmental advertising: Norms and levels of advertiser trust. Journalism Quarterly, 71(2), 330–345.

27.

Deng

Huang

Cheng

(2022). Consumers’ trust in persuasion: Objective versus biased elaboration likelihood in China’s e-commerce advertising. Journalism & Mass Communication Quarterly, 99(4), 1126–1147.

28.

Deshpande

Hitchon

J. C.

(2002). Cause-related marketing ads in the light of negative news. Journalism & Mass Communication Quarterly, 79(4), 905–926.

29.

Dickinson-Delaporte

Ford

J. B.

Gill

(2014). Model looks, motives, and affective outcomes. Journalism & Mass Communication Quarterly, 91(2), 357–374.

30.

Digges

I. W.

(1948). The modern law of advertising and marketing. Funk & Wagnalls.

31.

Duffy

(1939). Advertising media and markets. Prentice-Hall.

32.

Dunn

S. W.

(1956). Advertising rate policy: A neglected area of study. Journalism Quarterly, 33(4), 488–512.

33.

Dunn

S. W.

(1972). Advertising: Its role in modern marketing. Dryden Press.

34.

Faber

R. J.

O’Guinn

T. C.

(1984). Effect of media advertising and other sources on movie selection. Journalism Quarterly, 61(2), 371–377.

35.

Feinberg

B. M.

(1971). Content analysis shows cigarette advertising up twofold in 14 magazines. Journalism Quarterly, 48(3), 539–542.

36.

Friestad

Wright

(1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research, 21(1), 1–31.

37.

Frith

L. E.

(1934). Testing advertisements: A study of copy testing methods in theory and practice. McGraw-Hill.

38.

Gagnard

(1989). Elements of timing and repetition in award-winning TV commercials. Journalism Quarterly, 66(4), 965–969.

39.

Gallup

G. H.

(1930). Advertising handbook. Hall.

40.

Garramone

G. M.

(1984). Voter responses to negative political ads. Journalism Quarterly, 61(2), 250–259.

41.

Garramone

G. M.

Smith

S. J.

(1984). Reactions to political advertising: Clarifying sponsor effects. Journalism Quarterly, 61(4), 771–775.

42.

Haefner

J. E.

Lancaster

K. M.

Tinkham

S. F.

(1983). How amount of brand advertising is related to consumer buying behavior. Journalism Quarterly, 60(4), 691–699.

43.

Hall

(2003). Encoding/decoding. In Culture, media, language (pp. 117–127). Routledge.

44.

Hammargren

R. J.

(1940). Newspaper and radio advertising: A comparison. Journalism and Mass Communication Quarterly, 17(1), 44–45.

45.

Hileman

D. G.

(1968). Changes in the buying and selection of advertising media. Journalism Quarterly, 45(2), 279–285.

46.

Hinde

Scofield

(1984). Is bigger better in Yellow Pages ads? Journalism Quarterly, 61(1), 185–187.

47.

Hofstede

(2011). Dimensionalizing cultures: The Hofstede Model in context. Online Readings in Psychology and Culture, 2(1), 2307–0919.

48.

Hotchkiss

G. B.

(1937). Advertising copy. Harper & Brothers.

49.

Howard

J. A.

(1963). Marketing: Executive and buyer behavior. Columbia University Press.

50.

Hower

R. M.

(1949). The history of an advertising agency: NW Ayer & Son at Work, 1869-1949. Harvard University Press.

51.

Huh

Faber

R. J.

(2022). Special section introduction—Reimagining advertising research: 50 years and beyond. Journal of Advertising, 51(5), 535–538.

52.

Johannesen

R. L.

(1967). Ethics and persuasion. Random House.

53.

Joseph

(2022, February 4). The rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022). DIGIDAY. https://digiday.com/marketing/the-rundown-google-meta-and-amazon-are-on-track-to-absorb-more-than-50-of-all-ad-money-in-2022/

54.

Katona

(1960). The powerful consumer. McGraw-Hall.

55.

Kleppner

(1925). Advertising Procedure. Prentice-Hall.

56.

Kottman

E. J.

(1970). Toward an understanding of truth in advertising. Journalism Quarterly, 47(1), 81–86.

57.

Krugman

H. E.

(1966). The measurement of advertising involvement. Public Opinion Quarterly, 30(4), 583–596.

58.

Lai

H. C. S.

Tan

Tharp

(1990). Receiver prejudice and model ethnicity: Impact on advertising effectiveness. Journalism Quarterly, 67(4), 794–803.

59.

Larkin

E. F.

(1971). A Q-analysis of values and attitudes toward advertising. Journalism Quarterly, 48(1), 68–72.

60.

Lasswell

H. D.

(1972). Communications research and public policy. Public Opinion Quarterly, 36(3), 301–310.

61.

Latimer

M. K.

(1984). Policy issues and personal images in political advertising in a state election. Journalism Quarterly, 61(4), 776–852.

62.

Latimer

M. K.

(1985). Political advertising for federal and state elections: Images or substance? Journalism Quarterly, 62(4), 861–868.

63.

Link

Dykes

J. E.

(1959). Advertising course offerings of accredited schools. Journalism and Mass Communication Quarterly, 36(1), 63–65.

64.

Maddox

L. M.

Zanot

E. J.

(1984). Suspension of the NAB code and its effect on regulation of advertising. Journalism Quarterly, 61(1), 125–156.

65.

Maloney

J. C.

(1964). Advertising research and an emerging science of mass persuasion. Journalism Quarterly, 41(4), 517–528.

66.

Martinea

(1958). Motivation in advertising. McGraw-Hill.

67.

Marvin

K. R.

(1938). What makes the consumer know where to buy? Journalism Quarterly, 15(2), 185–190.

68.

McEvoy

(1955). Big advertisers—How important are they in newspaper budgets? Journalism Quarterly, 32(1), 46–55.

69.

Mir

(2021, July, 28). The press now depends on readers for revenue and that’s a big problem for journalism. Discourse.

70.

Mullen

J. J.

(1955). Advertise to the Negro market? A case study. Journalism Quarterly, 32(3), 353–356.

71.

Mullen

J. J.

(1963a). How candidates for the Senate use newspaper advertising. Journalism Quarterly, 40(4), 532–538.

72.

Mullen

J. J.

(1963b). Newspaper advertising in the Kennedy-Nixon campaign. Journalism Quarterly, 40(1), 3–11.

73.

Newsome

E. H.

(1963). Attitudes toward advertising before and after taking a course. Journalism Quarterly, 40(3), 362–366.

74.

Noar

S. M.

Francis

D. B.

Bridges

Sontag

J. M.

Brewer

N. T.

Ribisl

K. M.

(2017). Effects of strengthening cigarette pack warnings on attention and message processing: A systematic review. Journalism & Mass Communication Quarterly, 94(2), 416–442.

75.

Norris

V. P.

(1982). Consumer magazine prices and the mythical advertising subsidy. Journalism Quarterly, 59(2), 205–239.

76.

Norris

V. P.

(1983). Consumer valuation of national ads. Journalism Quarterly, 60(2), 262–268.

77.

O’Keefe

G. J.

Nash

Liu

(1981). The perceived utility of advertising. Journalism Quarterly, 58(4), 535–542.

78.

Park

S. Y.

Hitchon

J. B.

Yun

G. W.

(2004). The effects of brand familiarity in alignment advertising. Journalism & Mass Communication Quarterly, 81(4), 750–765.

79.

Pasadeos

(1990). Perceived informativeness of and irritation with local advertising. Journalism Quarterly, 67(1), 35–39.

80.

Pasadeos

Phelps

Edison

(2008). Searching for our “own theory” in advertising: An update of research networks. Journalism & Mass Communication Quarterly, 85(4), 785–806.

81.

Petty

R. E.

Cacioppo

J. T.

(1986). The elaboration likelihood model of persuasion (pp. 1–24). Springer.

82.

Pollard

J. E.

(1937). Advertising copy requirements of representative newspapers. Journalism Quarterly, 14(3), 259–266.

83.

Presbrey

(1929). The history and development of advertising. Doubleday, Doran & Co., Inc.

84.

Preston

(1967). Logic and illogic in the advertising process. Journalism Quarterly, 44(2), 231–239.

85.

Preston

I. L.

(1970). A reinterpretation of the meaning of involvement in Krugman's models of advertising communication. Journalism Quarterly, 47(2), 287–323.

86.

Preston

I. L.

(1982). The association model of the advertising communication process. Journal of Advertising, 11(2), 3–15.

87.

Preston

I. L.

Bowen

(1971). Perceiving advertisements as emotional, rational and irrational. Journalism Quarterly, 48(1), 73–84.

88.

Ramaprasad

Hasegawa

(1990). An analysis of Japanese television commercials. Journalism Quarterly, 67(4), 1025–1033.

89.

Ramaprasad

Hasegawa

(1992). Informational content of American and Japanese television commercials. Journalism Quarterly, 69(3), 612–622.

90.

Ray

R. H.

(1955). Advertising and economic support: 1955–1975. Journalism Quarterly, 32(1), 31–38.

91.

Reid

L. N.

(1979). The impact of family group interaction on children’s understanding of television advertising. Journal of Advertising, 8(3), 13–19.

92.

Reid

L. N.

Rotfeld

H. J.

(1981). How informative are ads on children's TV shows? Journalism Quarterly, 58(1), 108–111.

93.

Roberts

(2013). A functional analysis comparison of web-only advertisements and traditional television advertisements from the 2004 and 2008 presidential campaigns. Journalism & Mass Communication Quarterly, 90(1), 23–38.

94.

Rodgers

(2022). Celebrating 50 Years of the Journal of Advertising and beyond. Journal of Advertising, 51(5), 531–534.

95.

Sandage

C. H.

(1947). Newspaper advertising. Prentice-Hall, Inc.

96.

Sandage

C. H.

(1959). What farmers think about advertising. Journalism Quarterly, 36(4), 455–459.

97.

Sandage

C. H.

(1961). The promise of advertising. RD Irwin.

98.

Sandage

C. H.

(1962). A positive approach to advertising. Journalism Quarterly, 39(4), 451–456.

99.

Sandage

C. H.

Fryburger

(1958). Advertising theory and practice. Richard Irwin.

100.

Sandage

C. H.

(1972). Some institutiional aspects of advertising. Journal of Advertising, 1(1), 6–9.

101.

Schlinger

M. J.

(1970). Responses to advertising: Varieties of liking and disliking. Journalism Quarterly, 47(1), 46–56.

102.

Scott

W. D.

(1902). A simple exposition of the principles of psychology in their relation to successful advertising. Nabu Press.

103.

Siebert

Peterson

Schramm

(1963). Four theories of the press: The authoritarian, libertarian, social responsibility, and Soviet communist concepts of what the press should be and do (Vol. 10). University of Illinois Press.

104.

Sissors

J. Z.

(1957). An evaluation of the method and content of advertising and journalistic management education at the college level. Northwestern University.

105.

Sissors

J. Z.

Baron

R. B.

(1975). Advertising media planning. McGraw Hill.

106.

Soh

Reid

L. N.

King

K. W.

(2007). Trust in different advertising media. Journalism & Mass Communication Quarterly, 84(3), 455–476.

107.

Soley

L. C.

(1983). The effect of black models on magazine ad readership. Journalism Quarterly, 60(4), 686–690.

108.

Soley

L. C.

Reid

L. N.

(1983). Advertising article productivity of the U.S. academic community. Journalism Quarterly, 60(3), 464–542.

109.

Stafford

M. R.

Himelboim

Walter

Ophir

(2023). The evolution of advertising research through four decades: A computational analysis of themes, topics and methods. International Journal of Advertising, 42, 18–41.

110.

Tankard

J. W.

Jr. Peirce

Jr. (1982). Alcohol advertising and magazine editorial content. Journalism Quarterly, 59(2), 302–305.

111.

Tannenbaum

P. H.

(1954). Effect of serial position on recall of radio news stories. Journalism Quarterly, 31(3), 319–323.

112.

Vawter

W. A.

Foundation on Business Ethics (1931). The Ethical Problems of Modern Advertising: Lectures delivered for William A. Vawter Foundation on Business Ethics, Northwestern.

113.

Warlaumont

H. G.

(1997). Appropriating reality: Consumers' perceptions of schema-inconsistent advertising. Journalism & Mass Communication Quarterly, 74(1), 39–54.

114.

Warren

Wicks

J. L.

Wicks

R. H.

Fosu

Chung

(2007). Food and beverage advertising to children on U.S. Television: Did national food advertisers respond? Journalism & Mass Communication Quarterly, 84(4), 795–810.

115.

Wei

Jiang

(2005). Exploring culture's influence on standardization dynamics of creative strategy and execution in international advertising. Journalism & Mass Communication Quarterly, 82(4), 838–856.

116.

Wolburg

J. M.

(1999). Time: The “silent” cultural value in American television advertising. Journalism & Mass Communication Quarterly, 76(3), 419–432.

117.

Yoo

C. Y.

(2009). The effects of persuasion knowledge on click-through of keyword search ads: Moderating role of search task and perceived fairness. Journalism & Mass Communication Quarterly, 86(2), 401–418.

118.

Zinkhan

G. M.

Balazs

A. L.

(1998). The institution of advertising: Predictors of cross-national differences in consumer confidence. Journalism & Mass Communication Quarterly, 75(3), 535–547.