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Retricted access

Research article

First published 1999-1

Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies

Sridhar Samu, H. Shanker Krishnan, Robert E. Smith

Journal of Marketing

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Research article

First published 2018-12

The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences Attitude Formation

Minkyo Lee, Robert F. Potter, Choong Hoon Lim [...]

Sport Marketing Quarterly

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Research article

First published 2009-11

Advertising in Contemporary India's Rapidly Changing Media Environment

Lynne Ciochetto

Media International Australia

Open access

Research article

First published 2023-4

Beverage industry’s advertising expenditures and airtimes in South Africa from 2013 to 2019 target children and families

Micheal Kofi Boachie, Susan Goldstein, Petronell Kruger [...]

Journal of Public Health Research

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Research article

First published 2016-1

Content Analysis of Food and Beverages Advertisements Targeting Children and Adults on Television in Sri Lanka

Shamini Prathapan, Kumudu Wijewardena, Wah Yun Low

Asia Pacific Journal of Public Health

Open access

Research article

First published 2025-4

Analyzing institutional platform power: Evolving relations of dependence in the mobile digital advertising ecosystem

David B Nieborg, Thomas Poell

New Media & Society

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Research article

First published 2019-3

Health Marketing for the Massachusetts Childhood Obesity Research Demonstration Study: A Case Study

Shaniece Criss, Rachel E. Blaine, Megan Palamé [...]

Health Promotion Practice

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Research article

First published 2023-6

Targeted Strategies for Recruitment and Engagement of Latinx Immigrants in Longitudinal Biobehavioral Research

Lisa N. Mansfield, Gabriela A. Nagy, Rosa Solorzano [...]

Hispanic Health Care International

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Research article

First published 2020-3

Reaching the “Hard-to-Reach”: Recruitment of Rural-Dwelling Adults With Disabilities

Whitney A. Thurman, Tracie C. Harrison

Journal of Transcultural Nursing

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Research article

First published 2017-08

Targeting Future Customers: An Introductory Biobanking Course for Undergraduate Students of Life Sciences

Ahmed Samir Abdelhafiz, Merhan Ahmed Fouda, Shaimaa Ibrahim El-Jaafary [...]

Biopreservation and Biobanking

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