Sage Journals: Discover world-class research

Retricted access

Research article

First published 2015-2

The Relationship between E-Lifestyle and Internet Advertising Avoidance

Amir Abedini Koshksaray, Drew Franklin, Kambiz Heidarzadeh Hanzaee

Australasian Marketing Journal

Open access

Research article

First published 2025-7

Relationships Among Time Orientations,Attitudes,and Online Advertising Avoidance: The Moderating Role of Advertising Characteristics

Ho Truc Vi, Vo Thi Ngoc Thuy

Sage Open

Retricted access

Research article

First published 2020-11

Tiers and Fears: An Investigation of the Impact of City Tiers and Uncertainty Avoidance on Chinese Consumer Response to Creative Advertising

Julie Bilby, Mike Reid, Linda Brennan [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2007-04

Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance

Chang Hyun Jin, Jorge Villegas

Cyberpsychology,Behavior,and Social Networking

Open access

Research article

First published 2024-3

Living is Easy With Eyes Closed: Avoidance of Targeted Political Advertising in Response to Privacy Concerns,Perceived Personalization,and Overload

Marlis Stubenvoll, Alice Binder, Selina Noetzel [...]

Communication Research

Retricted access

Research article

First published 2003-07

International Advertising in Western Europe: Should Differences in Uncertainty Avoidance be Considered when Advertising in Belgium,France,The Netherlands and Spain?

Hans Hoeken, Corine van den Brandt, Rogier Crijns [...]

International Journal of Business Communication

Retricted access

Research article

First published 2023-3

The Effect of Content on Zapping in TV Advertising

Maren Becker, Thomas P. Scholdra, Manuel Berkmann [...]

Journal of Marketing

Retricted access

Research article

First published 2010-5

Predictors of the Gap between Program and Commercial Audiences: An Investigation using Live Tuning Data

David A. Schweidel, Robert J. Kent

Journal of Marketing

Retricted access

Research article

First published 2019-2

Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising

Barbara Stiglbauer, Carrie Kovacs

Psychological Reports

Retricted access

Research article

First published 2020-9

Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture

Berrak Bahadir, S. Cem Bahadir

Journal of International Marketing

Search results