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Open access

Research article

First published 2026-4

Cultural Value Adaptation in Advertising is Effective,But Not Dependable: A Meta-Analysis of 25 Years of Experimental Research

Jos Hornikx, Anne Janssen, Daniel J. O’Keefe

International Journal of Business Communication

Retricted access

Research article

First published 2017-4

Cultural values adapted to individualism–collectivism in advertising in Western Europe: An experimental and meta-analytical approach

Jos Hornikx, Elizabeth de Groot

International Communication Gazette

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Research article

First published 2021-9

I Keep Looking at What I’m Doing to My Organs: Samoans’ Responses to Adapted Anti-Tobacco Television Advertisements

Elaine Umali, Helen Tanielu, Robyn Whittaker [...]

Asia Pacific Journal of Public Health

Retricted access

Research article

First published 2020-6

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

Ceren Kolsarici, Demetrios Vakratsas, Prasad A. Naik

Journal of Marketing Research

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Research article

First published 2023-12

Adapting Provider Training and Pre-Exposure Prophylaxis Advertising to Increase Pre-Exposure Prophylaxis Awareness and Uptake Among Black Cisgender Women

Samantha A. Devlin, Jessica P. Ridgway, Alicia Dawdani [...]

AIDS Patient Care and STDs

Open access

Research article

First published 2026

A Decade of Adaptation: Integrating Experiential Learning Theory (ELT) into a Successful Digital Advertising Curriculum

Lee Ahern

Journal of Advertising Education

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Case report

First published 2016-6

Marketing of Food Brand Globally: A Case of Vimal Agro Private Limited

Jitesh Parmar

South Asian Journal of Business and Management Cases

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Research article

First published 2018-11

Even Old Dogs Can Teach New Tricks: Digital Advertising Assignments That Keep Pace With Industry Change

Ann Lemon, Summer Doll-Myers

Journal of Advertising Education

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Other

First published 1991-3

A Comparison of Cultural Values in British and American Print Advertising: A Study of Magazines

Katherine Toland Frith, David Wesson

Journalism & Mass Communication Quarterly

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Other

First published 2004-07

Wondrous Innocence

Gary Cross

Journal of Consumer Culture

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