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Articles (574)

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1-10 of 574 results for advertisement/commercials

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Select article: Advertising Message Strategy in Television Commercials: Evidence from Ghana as an Emerging Country

Retricted access

Research article

First published 2026-2

Advertising Message Strategy in Television Commercials: Evidence from Ghana as an Emerging Country

Aisha Iddrisu, Ferruh Uztuğ

Journal of Asian and African Studies

Select article: Cross-media communication in advertising: exploring multimodal connections between television commercials and websites

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Research article

First published 2013-11

Cross-media communication in advertising: exploring multimodal connections between television commercials and websites

Iben Bredahl Jessen, Nicolai Jørgensgaard Graakjær

Visual Communication

Select article: The Mediating Role of Commercial FOMO Between Adolescents’ Need to Belong and Psychological Distress: Advertising Implications on Mental Health

Open access

Research article

First published 2025

The Mediating Role of Commercial FOMO Between Adolescents’ Need to Belong and Psychological Distress: Advertising Implications on Mental Health

Tudor-Daniel Huțul, Mara Mațcu-Zaharia, Andreea Huțul [...]

Psychological Reports

Select article: Modeling Advertisers’ Willingness to Pay in TV Commercial Slot Auctions

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Research article

First published 2019-11

Modeling Advertisers’ Willingness to Pay in TV Commercial Slot Auctions

Yang Shi, Ying Zhao

Journal of Interactive Marketing

Select article: Advertising and Commercial Speech since the 1986 Posadas Case

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Other

First published 1990-12

Advertising and Commercial Speech since the 1986 Posadas Case

Roxanne Hovland, Ronald E. Taylor

Journalism & Mass Communication Quarterly

Select article: Teaching Multimedia Commercial Production for Advertising and Publication Relations

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Research article

First published 2012-11

Teaching Multimedia Commercial Production for Advertising and Publication Relations

Pamela Morris

Journal of Advertising Education

Select article: Channel One and Commercials in Classrooms: Advertising Content Aimed at Students

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Other

First published 1992-9

Channel One and Commercials in Classrooms: Advertising Content Aimed at Students

K. Tim Wulfemeyer, Barbara Mueller

Journalism & Mass Communication Quarterly

Select article: A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium

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Research article

First published 1980-8

A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium

Richard W. Mizerski, Neil K. Allison, Stephen Calvert

Journal of Marketing Research

Select article: Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995

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Research article

First published 1997-12

Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995

Hong Cheng

Journalism & Mass Communication Quarterly

Select article: Calculative Spaces: Cities,Market Relations,and the Commercial Vitalism of the Outdoor Advertising Industry

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Research article

First published 2008-11

Calculative Spaces: Cities,Market Relations,and the Commercial Vitalism of the Outdoor Advertising Industry

Anne M Cronin

Environment and Planning A: Economy and Space

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