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Articles (1014)

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1-10 of 1014 results for add‐on products

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Select article: Predictive and Prescriptive Analytics for Location Selection of Add‐on Retail Products

Retricted access

Research article

First published 2019-07

Predictive and Prescriptive Analytics for Location Selection of Add‐on Retail Products

Teng Huang, David Bergman, Ram Gopal

Production and Operations Management

Select article: Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Retricted access

Research article

First published 2023-1

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Select article: Modeling the Decision to Add New Products by Channel Intermediaries

Retricted access

Research article

First published 1989-1

Modeling the Decision to Add New Products by Channel Intermediaries

Vithala R. Rao, Edward W. McLaughlin

Journal of Marketing

Select article: "Add-on" Purchasing: Consumer Behavior in the Trial of New Products

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Research article

First published 1980-06

"Add-on" Purchasing: Consumer Behavior in the Trial of New Products

James W. Taylor, Paul S. Hugstad

Journal of the Academy of Marketing Science

Select article: H 2 O : Just Add Branding: Producing High-Quality Children's TV Drama for Multi-Channel Environments

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Research article

First published 2009-11

H 2 O : Just Add Branding: Producing High-Quality Children's TV Drama for Multi-Channel Environments

Susan Ward, Anna Potter

Media International Australia

Select article: Convergent Products: What Functionalities Add More Value to the Base?

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Research article

First published 2008-3

Convergent Products: What Functionalities Add More Value to the Base?

Tripat Gill

Journal of Marketing

Select article: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal

Open access

Research article

First published 2025-2

How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal

Jochen Reiner, Julia Wamsler, Torsten Bornemann [...]

Journal of Marketing Research

Select article: Potential applications of granite waste powder as an add-value polymer composite product

Open access

Research article

First published 2022-06

Potential applications of granite waste powder as an add-value polymer composite product

Magda E Tawfik, Samir B Eskander, Nivin M Ahmed

Polymers and Polymer Composites

Select article: Does egalitarian pay add value? Pay compression,union structure and manufacturing productivity growth in the OECD

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Research article

First published 2015-3

Does egalitarian pay add value? Pay compression,union structure and manufacturing productivity growth in the OECD

Guy Vernon

European Journal of Industrial Relations

Select article: Engineering Value into Products and Services

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Research article

First published 2015-11

Engineering Value into Products and Services

Raymond L. Sheen

Journal of Creating Value

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