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"Add-on" Purchasing: Consumer Behavior in the Trial of New Products

Journal of the Academy of Marketing Science

Academy of Marketing Science

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Research article

First published online June, 1980

"Add-on" Purchasing: Consumer Behavior in the Trial of New Products

and

Volume 8, Issue 3

https://doi.org/10.1177/009207038000800310

Abstract

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References

Shoemaker, Robert W. and F. Robert Shoaf , "Behavioral Changes in the Trial of New Products," Journal of Consumer Research, 2 (September 1975), pp. 104-109.

Taylor, James W. , "A Striking Characteristics of Innovators ," Journal of Marketing Research, 14 (February 1977), pp. 104-107.

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