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Retricted access

Research article

First published 2024-7

Investigating metaverse marketing for travel and tourism

Shu-pei Tsai

Journal of Vacation Marketing

Free access

Research article

First published 2024-2

Investment sensitivity to market uncertainty in the travel and tourism sector

Abbas Valadkhani

Tourism Economics

Retricted access

Other

First published 1996-7

Relationship marketing: a new paradigm for the travel and tourism sector?

Adrian J. Palmer, Richard Mayer

Journal of Vacation Marketing

Retricted access

Research article

First published 2014-7

Segmenting the senior tourism market in Ireland based on travel motivations

Aisling Ward

Journal of Vacation Marketing

Retricted access

Other

First published 2002-01

The emergence of the mainland Chinese outbound travel market and its implications for tourism marketing

Hanqin Qiu Zhang, Vincent C. S. Heung

Journal of Vacation Marketing

Retricted access

Research article

First published 2005-07

Understanding barriers to leisure travel: Tourist fears as a marketing basis

Sara Dolnicar

Journal of Vacation Marketing

Retricted access

Research article

First published 1994-07

Segmenting Travel Markets with the International Tourism Role (ITR) Scale

Chul-Min Mo, Mark E. Havitz, Dennis R. Howard

Journal of Travel Research

Retricted access

Research article

First published 2015-4

Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows

Ainhoa Rodriguez Oromendía, María Dolores Reina Paz, Ramón Rufín

Tourism Economics

Open access

Research article

First published 2023-4

The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices

Rand Al-Dmour, Ola H. Alkhatib, Hani Al-Dmour [...]

Sage Open

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Other

First published 1996-10

Health spa travel markets: Mexican long-haul pleasure travellers

Peter W. Williams, Gail Andestad, Anna Pollock [...]

Journal of Vacation Marketing

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