Sage Journals: Discover world-class research

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Research article

First published 2011-11

Intertextual voices and engagement in TV advertisements

Dezheng Feng, Peter Wignell

Visual Communication

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Research article

First published 2017-11-15

Effect of TV advertising on energy intake of Georgian children: Results of an experimental study

Giulia Lorenzoni, Irakli L. Rtskhladze, Maria Gabriella Vecchio [...]

Mediterranean Journal of Nutrition and Metabolism

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Research article

First published 2019-11

Modeling Advertisers’ Willingness to Pay in TV Commercial Slot Auctions

Yang Shi, Ying Zhao

Journal of Interactive Marketing

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Research article

First published 2023-3

The Effect of Content on Zapping in TV Advertising

Maren Becker, Thomas P. Scholdra, Manuel Berkmann [...]

Journal of Marketing

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Research article

First published 2012-11

Can Advertising Make Free-to-Air Broadcasting More Profitable than Pay-TV?

Stefan Kesenne

International Journal of Sport Finance

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Research article

First published 2018-2

TV Viewing and Advertising Targeting

Yiting Deng, Carl F. Mela

Journal of Marketing Research

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Research article

First published 1981-5

Attentive Audience Delivery of TV Advertising Schedules

William O. Bearden, Robert S. Headen, Jay E. Klompmaker [...]

Journal of Marketing Research

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Research article

First published 2014-5

Maternal Attitude towards TV Advertising in India

Raghbir Singh, Pavleen Kaur

Management and Labour Studies

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Research article

First published 1958-9

Listener Opinions of Radio-TV Advertising Claims

Pat Cranston

Journalism & Mass Communication Quarterly

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Research article

First published 1963-7

What Could Nonexposure Tell the TV Advertiser?

Irwin M. Towers, Leo A. Goodman, Hans Zeisel

Journal of Marketing

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