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Open access

Research article

First published 2018-12

Identifying Sustainable Population Segments Using a Multi-Domain Questionnaire

Marieke Haan, Elly A. Konijn, Christian Burgers [...]

Social Marketing Quarterly

Retricted access

Research article

First published 2017-5

Chickens,Ants,Grasshoppers and Pigs: Proposed Segmentation Approach in the Field of Sustainability Living

Menuka Jayaratne, Gillian Sullivan Mort, Clare D'souza

Australasian Marketing Journal

Retricted access

Research article

First published 2025-2

Assisting Healthier and More Sustainable Online Food Choices Through Digital Quality Signals: Exploring Preferences and Segments

Valdimar Sigurdsson, Ramachandran Girija Vishnu Menon, Nils Magne Larsen [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2008-05

An Investigation of Tourists' Patterns of Obligation to Protect the Environment

Sara Dolnicar, Friedrich Leisch

Journal of Travel Research

Open access

Research article

First published 2025-10

Predicting consumer acceptance of sustainable luxury using adaptive AI and ensemble machine learning

Francesco Mancusi, Roberto Brindisi, Italo Cesidio Fantozzi [...]

International Journal of Engineering Business Management

Retricted access

Research article

First published 2023-6

Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement

Francisco J. Conejo, Wilson Rojas, Ana L. Zamora [...]

Journal of Macromarketing

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Research article

First published 2026

The role of psychographic personality traits in shaping marketing strategies for Indonesia's tourism sector

Inggang Perwangsa Nuralam, Wirawan Dony Dahana, Wilopo Wilopo [...]

Journal of Vacation Marketing

Retricted access

Research article

First published 2023-4

Segmentation,Surveillance,and Automation: Practical and Ethical Considerations for Attracting,Sustaining,and Monetizing Audience Attention Online

Ryan Wold

Journal of Business and Technical Communication

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Research article

First published 2011-06

The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing

Gene R. Laczniak, Nicholas J. C. Santos

Journal of Macromarketing

Retricted access

Research article

First published 2020-11

The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

Safak Sahin, Seyhmus Baloglu, Esra Topcuoglu

Cornell Hospitality Quarterly

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