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Articles (116)

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1-10 of 116 results for Source Credibility Theory

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Select article: “A friend who knows what they’re talking about”: Extending source credibility theory to analyze the wellness influencer industry on Instagram

Retricted access

Research article

First published 2024-12

“A friend who knows what they’re talking about”: Extending source credibility theory to analyze the wellness influencer industry on Instagram

Mariah L Wellman

New Media & Society

Select article: Enhancing the Effectiveness of Generative AI Travel Recommendations: Balancing Source Credibility and Cognitive Load

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Research article

First published 2025

Enhancing the Effectiveness of Generative AI Travel Recommendations: Balancing Source Credibility and Cognitive Load

Jae Eun Park, Alei Fan, Kevin Kam Fung So

Journal of Hospitality & Tourism Research

Select article: Perceiving online public opinion: The impact of Facebook opinion cues,opinion climate congruency,and source credibility on speaking out

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Research article

First published 2021-9

Perceiving online public opinion: The impact of Facebook opinion cues,opinion climate congruency,and source credibility on speaking out

Alisius D Leong, Shirley S Ho

New Media & Society

Select article: How to Establish Credibility? The Influence of Expression Manner on Tourist Information Adoption

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Research article

First published 2025-9

How to Establish Credibility? The Influence of Expression Manner on Tourist Information Adoption

Chunxiao Li, Hongxu Liu, Lin Li

Journal of Travel Research

Select article: Examining the Influence of Algorithmic Message Personalization on Source Credibility and Reputation

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Research article

First published 2026-1

Examining the Influence of Algorithmic Message Personalization on Source Credibility and Reputation

Natalie Brown-Devlin, Hayoung Sally Lim, Jingyue Tao

International Journal of Business Communication

Select article: Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Open access

Research article

First published 2023-1

Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho

Sage Open

Select article: Influence of social media fitness influencers’ credibility on users’ physical activity intentions

Open access

Research article

First published 2024

Influence of social media fitness influencers’ credibility on users’ physical activity intentions

Lidong Wang, Xiuhong Li, Donghai Wang [...]

DIGITAL HEALTH

Select article: Antecedents of Intention to Use Online Peer-to-Peer Platform in Malaysia

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Research article

First published 2023-11

Antecedents of Intention to Use Online Peer-to-Peer Platform in Malaysia

Mohammad Tariqul Islam Khan, Gan Han Yee, Gerald Goh Guan Gan

Vision: The Journal of Business Perspective

Select article: Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust

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Research article

First published 2025-9

Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust

Huan Chen, Chen Lou, Ye Wang [...]

Social Marketing Quarterly

Select article: The Persuasive Effects of Source Credibility in Buy and Lease Situations

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Research article

First published 1982-5

The Persuasive Effects of Source Credibility in Buy and Lease Situations

Robert R. Harmon, Kenneth A. Coney

Journal of Marketing Research

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