Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2024

“A friend who knows what they’re talking about”: Extending source credibility theory to analyze the wellness influencer industry on Instagram

Mariah L Wellman

New Media & Society

Restricted accessResearch articleFirst published 2025

Jae Eun Park, Alei Fan, Kevin Kam Fung So

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published September, 2021

Alisius D Leong, Shirley S Ho

New Media & Society

Restricted accessResearch articleFirst published September, 2025

Chunxiao Li, Hongxu Liu, Lin Li

Journal of Travel Research

Restricted accessResearch articleFirst published January, 2026

Natalie Brown-Devlin, Hayoung Sally Lim, Jingyue Tao

International Journal of Business Communication

Open accessResearch articleFirst published 2024

Lidong Wang, Xiuhong Li, Donghai Wang [...]

DIGITAL HEALTH

Open accessResearch articleFirst published January, 2023

Candy Lim Chiu, Han-Chiang Ho

Sage Open

Restricted accessResearch articleFirst published November, 2023

Mohammad Tariqul Islam Khan, Gan Han Yee, Gerald Goh Guan Gan

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published September, 2025

Huan Chen, Chen Lou, Ye Wang [...]

Social Marketing Quarterly

Restricted accessResearch articleFirst published May, 1982

Robert R. Harmon, Kenneth A. Coney

Journal of Marketing Research