You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (375)

Journals (0)

1-10 of 375 results for Social brand engagement

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Brand-to-Brand Engagement on Social Media: Typology and Implications

Open access

Research article

First published 2025-11

Brand-to-Brand Engagement on Social Media: Typology and Implications

Denitsa Dineva, Zoe Lee, Federico Mangiò

Journal of Interactive Marketing

Select article: Social Brand Engagement: How Orientation Events Engage Students with the University

Retricted access

Research article

First published 2018-5

Social Brand Engagement: How Orientation Events Engage Students with the University

Teagan Altschwager, Rebecca Dolan, Jodie Conduit

Australasian Marketing Journal

Select article: Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Retricted access

Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media

Retricted access

Research article

First published 2023-2

How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media

Jeremy S. Wolter, Todd J. Bacile, Pei Xu

Journal of Service Research

Select article: Mapping methods of research on consumer engagement with brands on social media: A literature review

Open access

Research article

First published 2021-1

Mapping methods of research on consumer engagement with brands on social media: A literature review

Petra Audy Martínek

Methodological Innovations

Select article: Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Open access

Research article

First published 2023-10

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Select article: Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Open access

Research article

First published 2024-4

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Suhaib Ahmed, Tahir Islam, Abdul Ghaffar

Sage Open

Select article: Consumer Brand Engagement in Social Media: Conceptualization,Scale Development and Validation

Retricted access

Research article

First published 2014-5

Consumer Brand Engagement in Social Media: Conceptualization,Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie

Journal of Interactive Marketing

Select article: Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Retricted access

Research article

First published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

Select article: Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Retricted access

Research article

First published 2022-6

Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Xiufang (Leah) Li, Juan Feng

Global Media and China

1
2
3
•••
38
10 / page

Article type

Publication date

Subjects

Access