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1-10 of 20 results for Sales platform choice

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Select article: Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms

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Research article

First published 2021-8

Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms

Jacquelyn S. Thomas, Sandy D. Jap, William R. Dillon [...]

Journal of Interactive Marketing

Select article: A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

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Research article

First published 2017-02

A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Lin Hao, Hong Guo, Robert F. Easley

Production and Operations Management

Select article: Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry

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Research article

First published 2011-11

Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry

Vardit Landsman, Stefan Stremersch

Journal of Marketing

Select article: Multiproduct Dynamic Pricing With Popularity Bias

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Research article

First published 2026

Multiproduct Dynamic Pricing With Popularity Bias

Yang Lu, Xiaoming Yan, Yugang Yu

Production and Operations Management

Select article: How Add‐on Pricing Interacts with Distribution Contracts

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Research article

First published 2018-04

How Add‐on Pricing Interacts with Distribution Contracts

Xianjun Geng, Yinliang (Ricky) Tan, Lai Wei

Production and Operations Management

Select article: From Product to Platform: How can BMW compete with Platform Giants?

Open access

Research article

First published 2021-11

From Product to Platform: How can BMW compete with Platform Giants?

Niklas Weiss, Maximilian Schreieck, Manuel Wiesche [...]

Journal of Information Technology Teaching Cases

Select article: Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers

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Research article

First published 2021-11

Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers

Yushi Tsunoda, Yusuke Zennyo

Production and Operations Management

Select article: TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Open access

Research article

First published 2024-4

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Anja Lambrecht, Catherine Tucker, Xu Zhang

Journal of Marketing Research

Select article: Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Open access

Research article

First published 2025-7

Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Dao Cam Thuy, Nguyen Ngoc Quang

Sage Open

Select article: Targeting Young Viewers to Watch Traditional Television

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Research article

First published 2021

Targeting Young Viewers to Watch Traditional Television

Elliot Lum, Luisa Martinez, Marcia Soling

Journal of Advertising Education

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