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Articles (412)

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1-10 of 412 results for Purchase motivation

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Select article: Factors Motivating Consumers to Engage in Direct Purchasing

Retricted access

Research article

First published 2005-6

Factors Motivating Consumers to Engage in Direct Purchasing

Yolanda Jordaan

South African Journal of Psychology

Select article: The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations

Retricted access

Research article

First published 2020-6

The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations

Jacob Suher, Wayne D. Hoyer

Journal of Marketing Research

Select article: Understanding In-Game Purchases in the Metaverse: The Role of Avatar Identification and Motivational Factors

Open access

Research article

First published 2026-1

Understanding In-Game Purchases in the Metaverse: The Role of Avatar Identification and Motivational Factors

Shehla Naureen, Shazia Faiz

Sage Open

Select article: Consumer Motivation to Purchase Online During COVID-19 Pandemic: Extending Protection Motivation Theory

Open access

Research article

First published 2024-1

Consumer Motivation to Purchase Online During COVID-19 Pandemic: Extending Protection Motivation Theory

Norazryana Mat Dawi, Ha Jin Hwang, Nasir Abdul Jalil [...]

Sage Open

Select article: Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market

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Research article

First published 2019-10

Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market

Tahir Albayrak, Aslıhan Dursun, Caner Ünal

Journal of Vacation Marketing

Select article: A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations

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Research article

First published 2021-11

A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations

Imran Anwar Mir

Journal of Creative Communications

Select article: Health Consciousness,Food Safety Concern,and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives

Open access

Research article

First published 2021-4

Health Consciousness,Food Safety Concern,and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives

Jawad Iqbal, Donglei Yu, Maria Zubair [...]

Sage Open

Select article: The Gratifications of Ephemeral Marketing Content,the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation

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Research article

First published 2024-12

The Gratifications of Ephemeral Marketing Content,the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation

Evelyn Lopez, Jose A. Flecha-Ortiz, Maria Santos-Corrada [...]

Global Business Review

Select article: Motivations for Television Shopping: Clothing Purchase Frequency and Personal Characteristics

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Research article

First published 2003-03

Motivations for Television Shopping: Clothing Purchase Frequency and Personal Characteristics

Sharron J. Lennon, Margaret M. Sanik, Nancy F. Stanforth

Clothing and Textiles Research Journal

Select article: Hedonic Motivation and Ducoffe’s Web Advertising Model in Estimating Consumer Purchase Intention

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Research article

First published 2023

Hedonic Motivation and Ducoffe’s Web Advertising Model in Estimating Consumer Purchase Intention

Nagarajan Shanmugavel

Global Business Review

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