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1-10 of 266 results for Purchase Stages

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Select article: Advertising Exposure,Loyalty,and Brand Purchase: A Two-Stage Model of Choice

Retricted access

Research article

First published 1988-5

Advertising Exposure,Loyalty,and Brand Purchase: A Two-Stage Model of Choice

Gerard J. Tellis

Journal of Marketing Research

Select article: The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface

Open access

Research article

First published 2022-12

The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface

Som Sekhar Bhattacharyya, Arvind Sahay, Arunaditya Sahay

Vikalpa: The Journal for Decision Makers

Select article: The ensemble of neural network and gradient boosting for the prediction of customer profitability: A two-stage modeling approach

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Research article

First published 2018-11

The ensemble of neural network and gradient boosting for the prediction of customer profitability: A two-stage modeling approach

Sunny Lam

Model Assisted Statistics and Applications

Select article: Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes

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Research article

First published 2001-5

Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes

Stacy L. Wood

Journal of Marketing Research

Select article: The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

Retricted access

Research article

First published 2007-5

The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

Ruud T. Frambach, Henk C.A. Roest, Trichy V. Krishnan

Journal of Interactive Marketing

Select article: Relationships between Travel Information Search and Travel Product Purchase in Pretrip Contexts

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Research article

First published 2007-02

Relationships between Travel Information Search and Travel Product Purchase in Pretrip Contexts

Soo Hyun Jun, Christine A. Vogt, Kelly J. MacKay

Journal of Travel Research

Select article: The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market

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Research article

First published 2000-5

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market

Carrie M. Heilman, Douglas Bowman, Gordon P. Wright

Journal of Marketing Research

Select article: Paradigm Shift from Attracting Footfalls for Retail Store to Getting Hits for E-stores: An Evaluation of Decision-making Attributes in E-tailing

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Research article

First published 2017-10

Paradigm Shift from Attracting Footfalls for Retail Store to Getting Hits for E-stores: An Evaluation of Decision-making Attributes in E-tailing

V.V. Devi Prasad Kotni

Global Business Review

Select article: Travel Plans of the Over-65 Market Pre and Postretirement

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Research article

First published 1980-10

Travel Plans of the Over-65 Market Pre and Postretirement

Hale N. Tongren

Journal of Travel Research

Select article: Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement

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Research article

First published 1985-01

Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement

Mark E. Slama, Armen Tashchian

Journal of Marketing

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