This study adds to understanding the relationships between travel information search and product purchase behaviors by examining online and offline information search and purchase behaviors. A conceptual model of travel planning was developed from case-based vacation planning theory. Results indicated travel information search and product purchase commitments in the pretrip stage are different, travel information search and product purchase vary by travel product categories in the pretrip stage, and travel experiences influence travel information search and product purchase for certain travel products in the pretrip stage. This study suggests that travel-planning theory is strong in explaining complex travel behaviors.
Ajzen, I., and B. Driver (1992). “Application of the Theory of Planned Behavior to Leisure Choice.”Journal of Leisure Research, 24 (3): 207-224.
2.
Berger, C., and J. Jordan (1992). “Planning Sources, Planning Difficulty, and Verbal Fluency.”Communication Monographs, 59: 130-149.
3.
Berger, S., H. Lehmann, and F. Lehner (2003). “Location Based Services in the Tourist Industry.”Information Technology and Tourism, 5: 243-256.
4.
Card, J., C. Chen, and S. Cole (2003). “Online Travel Products Shopping: Differences between Shoppers and Nonshoppers.”Journal of Travel Research, 42 (2): 133-139.
5.
Fesenmaier, D., and J. Jeng (2000). “Assessing Structure in the Pleasure Trip Planning Process.”Tourism Analysis, 5 (1): 13-27.
6.
Fesenmaier, D., F. Ricci, E. Schaumlechner, K. Wober, and C. Zanella (2003). “DIETORECS: Travel Advisory for Multiple Decision Styles.” In Information and Communication Technology in Tourism 2003: The Proceedings of the International Conference of ENTER 2003, edited by A. Frew, M. Hitz, and P. O’Connor, Helsinki, Finland, January 29-31. http://dietorecs.itc.it/Papers/Enter2003-Dietorecs-final.pdf (accessed November 6, 2006), pp. 232-241.
7.
Fodness, D., and B. Murray (1999). “A Model of Tourist Information Search Behavior.”Journal of Travel Research, 37 (3): 220-230.
8.
Hammond, K. (1989). Case-Based Planning: Viewing Planning as a Memory Task. San Diego, CA: Academic Press.
9.
Hoc, J. (1988). The Cognitive Psychology of Planning. New York: Academic Press.
10.
Hwang, Y., U. Gretzel, and D. Fesenmaier (2002). “Behavioral Foundations for Human-centric Travel Decision-Aid Systems.” In Information and Communication Technologies in Tourism 2002: The Proceedings of the International Conference of ENTER 2002, edited by K. Weber, A. Few, and M. Hitz, Innsbruck, Austria, January 22-25. http://dietorecs.itc.it/Papers/ENTER2002_paper65.pdf (accessed November 6, 2006), pp. 356-365.
11.
Lue, C., J. Crompton, and W. Stewart (1996). “Evidence of Cumulative Attraction in Multidestination Recreational Trip Decisions.”Journal of Travel Research, 34 (1): 41-49.
12.
March, R., and A. Woodside (2005). “Testing Theory of Planned versus Realized Behavior.”Annals of Tourism Research, 32 (4): 905-924.
13.
McCleary, K., and D. Whitney (1994). “Projecting Western Consumer Attitudes toward Travel to Six Eastern European Countries.”Journal of International Consumer Marketing, 6: 239-256.
14.
Morrison, A. M., A. Jing, J. T. O’Leary, and L. Cai (2001). “Predicting Usage of the Internet for Travel Bookings: An Exploratory Study.”Information Technology and Tourism, 4 (1): 15-30.
15.
Moutinho, L. (1987). “Consumer Behavior in Tourism.”European Journal of Marketing, 21: 5-44.
16.
Norusis, M. (2002). SPSS 11.0 Guide to Data Analysis. Upper Saddle River, NJ: Prentice Hall.
17.
O’Brien, P., and J. Burmeister (2003). “Ubiquitous Travel Service Delivery.”Information Technology and Tourism, 5: 221-233.
18.
Pan, B., and D. Fesenmaier (2003). “Travel Information Search on the Internet: A Preliminary Analysis.” In Information and Communication Technology in Tourism 2003: The Proceedings of the International Conference of ENTER 2003, edited by A. Frew, M. Hitz, and P. O’Connor, Helsinki, Finland, January 29-31. http://www.ota.cofc.edu/pan/enter2003-tisi.pdf (accessed November 6, 2006), pp. 242-251.
19.
Sirakaya, E., and A. Woodside (2005). “Building and Testing Theories of Decision Making by Travelers.”Tourism Management, 26: 815-832.
20.
Sirkin, R. M. (1999). Statistics for the Social Sciences. Thousand Oaks, CA: Sage.
21.
Stewart, S., and C. Vogt (1999). “A Case-Based Approach to Understanding Vacation Planning.”Leisure Sciences, 21: 79-95.
22.
Travel Industry Association of America (2005). Travelers’ Use of the Internet. Washington, DC: Travel Industry Association of America.
23.
Trochim, W. (2001). The Research Methods Knowledge Base. Cincinnati, OH: Atomic Dog.
24.
Um, S., and J. Crompton (1990) “Attitude Determinants in Tourism Destination Choice.”Annals of Tourism Research, 17 (3): 432-448.
25.
Wahab, L., J. Crompton, and L. Rothfield (1976). Tourism Marketing. London: Tourism International Press.
26.
Woodside, A., and C. Dubelaar (2003). “Increasing Quality in Measuring Advertising Effectiveness: A Meta-analysis of Question Framing in Conversion Research Studies.”Journal of Advertising Research, 43 (1): 78-85.
27.
Woodside, A., and R. King (2001). “An Updated Model of Travel and Tourism Purchase-Consumption Systems.”Journal of Travel and Tourism Marketing, 10 (1): 3-27.
28.
Woodside, A., and S. Lysonski (1989). “A General Model of Traveler Destination Choice.”Journal of Travel Research, 27 (1): 8-14.
29.
Woodside, A., and R. MacDonald (1994). “General System Framework of Customer Choice Processes of Tourism Services.” In Spoilt for Choice. Decision Making Process and Preference Changes of Tourists: Inter-temporal and Intercountry Perspectives: The Proceedings of the Institute of Tourism and Service Economics International Conference, edited by R. Gasser and K. Weiermair. Thaur, Germany: Kulturverlag, pp. 30-59.
