The retired market approaches its travel purchases in two stages: preretirement planning and postretirement execution. This research examines the planning process, the changes that occur between it and the actual purchase, the reasons for these changes, and the several factors that should be considered in promoting travel services to this market in each stage.
Get full access to this article
View all access options for this article.
References
1.
Jack Karlin, U.S. Department of Labor, in "Most Near 65 Are Expected to Retire Voluntarily,"New York Times, December 30, 1979.
2.
Kenneth Crichton , "Dissertations on Travel, Recreation and Leisure,"Journal of Travel Research, Summer 1978, pp. 14-22.
3.
J.M. Hunt, "Motivation Inherent in Information Processing and Action," in Motivation and Social Interaction, ed. by O. J. Harvey ( New York: Ronald Press, 1963), pp. 35-95.
4.
The estimate of median income is derived by applying the mean percentage of increase for 1974-77 to the 1977 income data. Source: U.S. Bureau of the Census, Current Population Reports, Series P-60, "Income in (year) of Families and Persons in the United States,"U S. Government Printing Office, Washington, D.C., (year) 5 In 1979, personal exemptions increased to $1000; with double exemptions for persons over 65, a couple would have $4000 in exemptions, leaving taxable income of $3400, the zero tax bracket amount
5.
Hale N. Tongren , "Imputed Income as a Factor in Purchasing Power of the Over-65 Age Group," in Proceedings, Southern Marketing Assn., 1976, pp. 127-29.
6.
See also Hale N. Tongren , "Imputed Income Expands the Over-65 Credit Market,"Journal of Consumer Credit Management, Winter 1978, pp. 82-87.
7.
Louis P. Bucklin , "Consumer Search, Role Enactment, and Market Efficiency,"Journal of Business, October 1969, pp. 416-38.
