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Articles (3159)

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1-10 of 3159 results for Product Category

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Select article: Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Open access

Research article

First published 2023-5

Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Jie Yang, Stan Xiao Li

Journal of Management

Select article: Category-Based Screening in Choice of Complementary Products

Retricted access

Research article

First published 2009-8

Category-Based Screening in Choice of Complementary Products

Anocha Aribarg, Natasha Zhang Foutz

Journal of Marketing Research

Select article: The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

Retricted access

Research article

First published 2016-9

The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

Sungtak Hong, Kanishka Misra, Naufel J. Vilcassim

Journal of Marketing

Select article: The mediating effects of micro country image by product category and country

Retricted access

Research article

First published 2019-11

The mediating effects of micro country image by product category and country

Moudi Almousa, Byoungho Jin, Heesoon Yang [...]

International Journal of Market Research

Select article: How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

Retricted access

Research article

First published 2016-12

How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

Vasileios Davvetas, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Understanding how Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories

Retricted access

Research article

First published 1999-2

Understanding how Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories

Madhubalan Viswanathan, Terry L. Childers

Journal of Marketing Research

Select article: Static scheduling in consideration of resource categories in collaborative product development project

Open access

Research article

First published 2015-10

Static scheduling in consideration of resource categories in collaborative product development project

Yingzi Li, Shuo Zhang

Advances in Mechanical Engineering

Select article: Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category

Open access

Research article

First published 2023-11

Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category

Sonika Nagpal, Garima Gupta

Journal of Creative Communications

Select article: Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

Open access

Research article

First published 2021-12

Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

Johnny Boghossian, Robert J. David

Administrative Science Quarterly

Select article: The Aesthetic Evolution of Product Categories

Open access

Research article

First published 2023-9

The Aesthetic Evolution of Product Categories

Anders Dahl Krabbe, Stine Grodal

Administrative Science Quarterly

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