Search results: Sage Journals

Open accessResearch articleFirst published May, 2023

Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Jie Yang, Stan Xiao Li

Journal of Management

Retricted accessResearch articleFirst published August, 2009

Anocha Aribarg, Natasha Zhang Foutz

Journal of Marketing Research

Retricted accessResearch articleFirst published November, 2019

Moudi Almousa, Byoungho Jin, Heesoon Yang [...]

International Journal of Market Research

Retricted accessResearch articleFirst published September, 2016

Sungtak Hong, Kanishka Misra, Naufel J. Vilcassim

Journal of Marketing

Retricted accessResearch articleFirst published December, 2016

Vasileios Davvetas, Adamantios Diamantopoulos

Journal of International Marketing

Open accessResearch articleFirst published October, 2015

Yingzi Li, Shuo Zhang

Advances in Mechanical Engineering

Retricted accessResearch articleFirst published February, 1999

Madhubalan Viswanathan, Terry L. Childers

Journal of Marketing Research

Open accessResearch articleFirst published November, 2023

Sonika Nagpal, Garima Gupta

Journal of Creative Communications

Open accessResearch articleFirst published December, 2021

Johnny Boghossian, Robert J. David

Administrative Science Quarterly

Open accessResearch articleFirst published September, 2023

Anders Dahl Krabbe, Stine Grodal

Administrative Science Quarterly