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Articles (1423)

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1-10 of 1423 results for Personalized customization

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Select article: Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey

Open access

Research article

First published 2026-2

Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey

Khang Quach, Thanh Toan Nguyen, Sara Quach [...]

Australasian Marketing Journal

Select article: Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization,Ad Personalization,and Privacy Customization

Retricted access

Research article

First published 2025-5

Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization,Ad Personalization,and Privacy Customization

Eugene Cho Snyder, S. Shyam Sundar, Jae-Gil Lee

Journal of Interactive Marketing

Select article: Family Restaurant Brand Personality and Its Impact On Customer's eMotion,Satisfaction,and Brand Loyalty

Retricted access

Research article

First published 2009-08

Family Restaurant Brand Personality and Its Impact On Customer's eMotion,Satisfaction,and Brand Loyalty

Yong-Ki Lee, Ki-Joon Back, Jin-Young Kim

Journal of Hospitality & Tourism Research

Select article: Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing

Retricted access

Research article

First published 2019-12

Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing

Emanuel de Bellis, Christian Hildebrand, Kenichi Ito [...]

Journal of Marketing Research

Select article: Customer participating 3D garment design for mass personalization

Retricted access

Other

First published 2011-1

Customer participating 3D garment design for mass personalization

Jin Wang, Guodong Lu, Long Chen [...]

Textile Research Journal

Select article: (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions

Retricted access

Research article

First published 2018-8

(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions

Grant Packard, Sarah G. Moore, Brent McFerran

Journal of Marketing Research

Select article: Customizing customization: A conceptual framework for interactive personalization

Retricted access

Research article

First published 2007-5

Customizing customization: A conceptual framework for interactive personalization

Gaetano Nino Miceli, Francesco Ricotta, Michele Costabile

Journal of Interactive Marketing

Select article: Re-examining Salesperson Goal Orientations: Personality Influencers,Customer Orientation,and Work Satisfaction

Retricted access

Research article

First published 2005-01

Re-examining Salesperson Goal Orientations: Personality Influencers,Customer Orientation,and Work Satisfaction

Eric G. Harris, John C. Mowen, Tom J. Brown

Journal of the Academy of Marketing Science

Select article: Personality and Customer Service

Retricted access

Research article

First published 1996-10

Personality and Customer Service

Adrian Furnham, Roger Coveney

Psychological Reports

Select article: Strategic Customer Brand-bonding: Building Personalized Value and Loyal Behaviour through Obsessive Focus,Discipline,and Innovative and Engaging Communication

Retricted access

Research article

First published 2015-5

Strategic Customer Brand-bonding: Building Personalized Value and Loyal Behaviour through Obsessive Focus,Discipline,and Innovative and Engaging Communication

Michael Lowenstein

Journal of Creating Value

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