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Research article

First published 2012-9

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2013-1

Projected and Perceived Destination Brand Personalities

Soyeon Kim, Xinran Y. Lehto

Journal of Travel Research

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Research article

First published 2018-12

Direct and Moderating Influence of Perceived Fit,Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India

Vibhuti Tripathi, Pooja Rastogi, Suresh Kumar

Global Business Review

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Research article

First published 2018-11

Role of biological sex and gender roles on perceived brand personality

Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta

International Journal of Knowledge-Based and Intelligent Engineering Systems

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Research article

First published 2017-6

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

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Research article

First published 2010-3

A New Approach to Measure Perceived Brand Personality Associations among Consumers

Bob Heere

Sport Marketing Quarterly

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Research article

First published 2020-8

Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market

Rajesh Sharma

Management and Labour Studies

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Research article

First published 2019-12

Emotional Branding Scale and Its Role in Formation of Brand Trust

Vikas Singla, Gaurav Gupta

Paradigm: A Management Research Journal

Open access

Research article

First published 2024-1

Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States

Wioleta Kucharska

Sage Open

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Research article

First published 2020-4

Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector

Jiseon Ahn

Journal of Vacation Marketing

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