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Articles (21)

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1-10 of 21 results for Pay-What-You-Want

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Select article: The Role of Gender in Pay-What-You-Want Contexts

Retricted access

Research article

First published 2021-4

The Role of Gender in Pay-What-You-Want Contexts

Shelle Santana, Vicki G. Morwitz

Journal of Marketing Research

Select article: Pay what you Want: A New Participative Pricing Mechanism

Retricted access

Research article

First published 2009-1

Pay what you Want: A New Participative Pricing Mechanism

Ju-Young Kim, Martin Natter, Martin Spann

Journal of Marketing

Select article: Pat,Play,and Pay: Trialing a Pay-What-You-Want Model for an Up-Close Animal Encounter

Retricted access

Research article

First published 2020-3

Pat,Play,and Pay: Trialing a Pay-What-You-Want Model for an Up-Close Animal Encounter

Kim Borg, Lena Jungbluth, Liam Smith

Journal of Applied Social Science

Select article: Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

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Research article

First published 2023-7

Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

Raghabendra P. KC, Vincent Mak, Elie Ofek

Journal of Marketing

Select article: The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Select article: Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming

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Research article

First published 2025-12

Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming

Dai Yao, Shijie Lu, Xingyu Chen

Production and Operations Management

Select article: Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing

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Research article

First published 2019-8

Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing

Giampaolo Viglia, Marta Maras, Jan Schumann [...]

Journal of Service Research

Select article: The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes

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Research article

First published 2021-9

The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes

Cindy Xin Wang, Joshua T. Beck, Hong Yuan

Journal of Marketing

Select article: Pricing in Consumer Digital Markets: A Dynamic Framework

Open access

Other

First published 2019-8

Pricing in Consumer Digital Markets: A Dynamic Framework

Richard Reisman, Adrian Payne, Pennie Frow

Australasian Marketing Journal

Select article: Are Consumers Acting Fairly Toward Companies?

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Research article

First published 2012-12

Are Consumers Acting Fairly Toward Companies?

Hyunkyu Jang, Wujin Chu

Journal of Macromarketing

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