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Articles (405)

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1-10 of 405 results for Online consumer reviews

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Select article: Consumer-led health-related online sources and their impact on consumers: An integrative review of the literature

Free access

Research article

First published 2019-6

Consumer-led health-related online sources and their impact on consumers: An integrative review of the literature

Elina Laukka, Piia Rantakokko, Marjo Suhonen

Health Informatics Journal

Select article: The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China

Open access

Research article

First published 2023-4

The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China

Le Bo, Yimo Chen, Xiaoli Yang

Sage Open

Select article: Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

Retricted access

Research article

First published 2010-3

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

Feng Zhu, Xiaoquan (Michael) Zhang

Journal of Marketing

Select article: The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Retricted access

Research article

First published 2011-5

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Yubo Chen, Scott Fay, Qi Wang

Journal of Interactive Marketing

Select article: The Effects of Culture on Consumers’ Consumption and Generation of Online Reviews

Retricted access

Research article

First published 2018-8

The Effects of Culture on Consumers’ Consumption and Generation of Online Reviews

Jong Min Kim, Mina Jun, Chung K. Kim

Journal of Interactive Marketing

Select article: Role of Review Length,Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

Retricted access

Research article

First published 2023-12

Role of Review Length,Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

Anuja Shukla, Anubhav Mishra

FIIB Business Review

Select article: Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

Retricted access

Research article

First published 2011-11

Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

Ellen Eun Kyoo Kim, Anna S. Mattila, Seyhmus Baloglu

Cornell Hospitality Quarterly

Select article: Hedonic Consumers’ Privacy in Online Shopping: A Systematic Literature Review

Retricted access

Review article

First published 2025-12

Hedonic Consumers’ Privacy in Online Shopping: A Systematic Literature Review

G. M. Shafayet Ullah, Sameer Kumar, Fumitaka Furuoka

Millennial Asia

Select article: Some Remarks on the Internal Consistency of Online Consumer Reviews

Retricted access

Research article

First published 2013-11

Some Remarks on the Internal Consistency of Online Consumer Reviews

Diana Schindler, Reinhold Decker

Australasian Marketing Journal

Select article: A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Open access

Research article

First published 2022-4

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Charmaine du Plessis

Sage Open

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