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Retricted access

Research article

First published 2018-11

Seriously Engaged Consumers: Navigating between Work and Play in Online Brand Communities

Stefânia Ordovás de Almeida, Daiane Scaraboto, João Pedro dos Santos Fleck [...]

Journal of Interactive Marketing

Open access

Research article

First published 2023

LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Cassius Coetzee, Marike Venter de Villiers, Tinashe Chuchu

Global Business Review

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Retricted access

Research article

First published 2017-10

Gadflies Biting Science Communication: Engagement,Tricksters,and Ambivalence Online

Jonathan Mendel, Hauke Riesch

Science Communication

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Research article

First published 2011-01

The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2019-5

Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour

Jie Sheng

Journal of Interactive Marketing

Retricted access

Research article

First published 2018-11

The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities

Thomas Leclercq, Wafa Hammedi, Ingrid Poncin

Journal of Interactive Marketing

Retricted access

Research article

First published 2010-11

Engaging With the Public? Assessing the Online Presence and Communication Practices of the Nanotechnology Industry

Robert Ackland, Rachel Gibson, Wainer Lusoli [...]

Social Science Computer Review

Retricted access

Research article

First published 2018-4

‘I don’t engage’: Online communication and social media use among New Zealand journalists

Tai Neilson

Journalism

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Research article

First published 2012-6

Designing for Social Engagement in Online Social Networks Using Communities-of-Practice Theory and Cognitive Work Analysis

Adam Euerby, Catherine M. Burns

Journal of Cognitive Engineering and Decision Making

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