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Articles (349)

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1-10 of 349 results for Nonprofit Marketization

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Select article: Modifying markets: Consumerism and institutional work in nonprofit marketing

Retricted access

Research article

First published 2020-9

Modifying markets: Consumerism and institutional work in nonprofit marketing

Anna Fyrberg Yngfalk, Carl Yngfalk

Marketing Theory

Select article: Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing

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Research article

First published 2012-4

Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing

Alan R. Andreasen

Journal of Public Policy & Marketing

Select article: Business-Nonprofit Partnerships as a Driver of Internal Marketing in Nonprofit Organizations. Consequences for Nonprofit Performance and Moderators

Open access

Research article

First published 2017-4

Business-Nonprofit Partnerships as a Driver of Internal Marketing in Nonprofit Organizations. Consequences for Nonprofit Performance and Moderators

Luis Ignacio Álvarez-González, Nuria García-Rodríguez, Marta Rey-García [...]

BRQ Business Research Quarterly

Select article: Linking Marketing to Nonprofit Performance

Retricted access

Research article

First published 2021-10

Linking Marketing to Nonprofit Performance

Denish Shah, Morris George

Journal of Public Policy & Marketing

Select article: Being Nonprofit-Like in a Market Economy

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Research article

First published 2015-4

Being Nonprofit-Like in a Market Economy

Matthew L. Sanders

Nonprofit and Voluntary Sector Quarterly

Select article: Nonprofit Fund-Raising in Competitive Donor Markets

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Research article

First published 2006-06

Nonprofit Fund-Raising in Competitive Donor Markets

Jeremy Thornton

Nonprofit and Voluntary Sector Quarterly

Select article: Mission—Market Tensions and Nonprofit Pricing

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Other

First published 2010-03

Mission—Market Tensions and Nonprofit Pricing

Dennis R. Young, Taehyun Jung, Rick Aranson

The American Review of Public Administration

Select article: The Shield of Purpose: Legitimizing Marketization in Nonprofit Welfare Organizations

Open access

Research article

First published 2026

The Shield of Purpose: Legitimizing Marketization in Nonprofit Welfare Organizations

Erika Eidslott, Stephen Sirris

Nonprofit and Voluntary Sector Quarterly

Select article: Bringing Marketing into Nonprofit Organisations: A Managerial Nightmare!

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Research article

First published 2014-11

Bringing Marketing into Nonprofit Organisations: A Managerial Nightmare!

Paul Chad, Elias Kyriazis, Judy Motion

Australasian Marketing Journal

Select article: From Mission to Market: Assessing Sector Overlap Between Nonprofits and For-Profits

Open access

Research article

First published 2025-10

From Mission to Market: Assessing Sector Overlap Between Nonprofits and For-Profits

Dominik S. Meier, Georg von Schnurbein

Nonprofit and Voluntary Sector Quarterly

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