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Open access

Research article

First published 2017-12

Netnography

Leesa Costello, Marie-Louise McDermott, Ruth Wallace

International Journal of Qualitative Methods

Retricted access

Research article

First published 2020-11

Toward auto-netnography in consumer studies

Philip H Coombes, Scott Jones

International Journal of Market Research

Open access

Research article

First published 2025

Using netnography to explore the entrepreneurship process

Josefina Jonsson, Annie Roos

The International Journal of Entrepreneurship and Innovation

Open access

Research article

First published 2023-7

A Mapping Review of Netnography in Nursing

Martin Salzmann-Erikson, Henrik Eriksson

Qualitative Health Research

Open access

Research article

First published 2023-3

The Value of Netnography for Research in HRD

Roberta Discetti, Valerie Anderson

Human Resource Development Review

Open access

Research article

First published 2018-1

Netnographic Slog

Ruth Wallace, Leesa Costello, Amanda Devine

International Journal of Qualitative Methods

Retricted access

Research article

First published 2007-04

Connecting in Megaclasses: The Netnographic Advantage

Norman J. O’Reilly, Ryan Rahinel, Mary K. Foster [...]

Journal of Marketing Education

Free access

Research article

First published 2023-5

An open educational resource for doing netnography in the digital arts and humanities

Fredrik Hanell, Pernilla Jonsson Severson

Education for Information

Retricted access

Research article

First published 2020-7

Netnography as a marketing research tool in the fashion industry in Southeast Europe

Natyra Xharavina, Alexandros Kapoulas, George Miaoulis

International Journal of Market Research

Open access

Research article

First published 2025-04

AI-Augmented Netnography: Ethical and Methodological Frameworks for Responsible Digital Research

Chee Wei Cheah

International Journal of Qualitative Methods

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