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Research article

First published 2025-12

Economic Impact of Milk Marketing Channel Choices Among Dairy Farmers in India: Evidence from NSSO Data

Laishram Priscilla, Ph. Romen Sharma, Oinam Krishnadas Singh [...]

Agricultural Economics Research Review

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Case report

First published 2023

OMNI Channel: Is It Really Omni?

Preshth Bhardwaj, Sanjay Mohapatra

Asian Journal of Management Cases

Free access

Research article

First published 2024-5-3

Bricks or clicks? Marketing dilemmas at Dawlance

Farah Naz Baig

Journal of Information Technology Teaching Cases

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Research article

First published 2010-6

Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice

Gregory T. Gundlach, Joseph P. Cannon, Kenneth C. Manning

The Antitrust Bulletin

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Research article

First published 2024-11

Dilemma and innovation countermeasures of enterprise marketing under the background of big data and Internet of Things

Kang Wang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2016-12

New Product Design under Channel Acceptance: Brick‐and‐Mortar,Online‐Exclusive,or Brick‐and‐Click

Lan Luo, Jiong Sun

Production and Operations Management

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Research article

First published 1996-04

The Channel Integration Decision for Small-to Medium-Sized Manufacturing Exporters

Kerm Osborne

International Small Business Journal: Researching Entrepreneurship

Open access

Research article

First published 2025-10

Does the Specialized,Refined,Differentiated,and Innovative “Little Giants” Certification Policy Promote the Innovation of Firms?

Qiaoli Li, Ruyan Hong

Sage Open

Open access

Research article

First published 2023-1

Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion

Xian Yang, Bilian Lai, Chaolan Tang

Sage Open

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Research article

First published 2016-11

The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

Chun-Wei Chang, Jonathan Z. Zhang

Journal of Interactive Marketing

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