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Articles (553)

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1-10 of 553 results for Marketing metrics

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Select article: Marketing Metrics That Contribute to Marketing Accountability in the Technology Sector

Open access

Research article

First published 2013

Marketing Metrics That Contribute to Marketing Accountability in the Technology Sector

Adam Gaskill, Hume Winzar

Sage Open

Select article: What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Retricted access

Research article

First published 2013-3

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Ofer Mintz, Imran S. Currim

Journal of Marketing

Select article: Integrating Metrics Across the Marketing Curriculum

Retricted access

Research article

First published 2015-8

Integrating Metrics Across the Marketing Curriculum

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

Select article: Building a Metrics-Enabled Marketing Curriculum

Retricted access

Research article

First published 2012-8

Building a Metrics-Enabled Marketing Curriculum

Bruce K. Pilling, Edward E. Rigdon, Harvey J. Brightman

Journal of Marketing Education

Select article: Linking Practitioner Dilemmas and Research Metrics Across an Integrated Marketing Curriculum

Retricted access

Research article

First published 2021-12

Linking Practitioner Dilemmas and Research Metrics Across an Integrated Marketing Curriculum

Richard L. Flight

Journal of Marketing Education

Select article: Mind-Set Metrics in Market Response Models: An Integrative Approach

Retricted access

Research article

First published 2010-8

Mind-Set Metrics in Market Response Models: An Integrative Approach

Shuba Srinivasan, Marc Vanhuele, Koen Pauwels

Journal of Marketing Research

Select article: Marketing's Role in the Change to the Metric System

Retricted access

Research article

First published 1966-10

Marketing's Role in the Change to the Metric System

Frank W. Archer

Journal of Marketing

Select article: Marketing and Firm Value: Metrics,Methods,Findings,and Future Directions

Retricted access

Research article

First published 2009-6

Marketing and Firm Value: Metrics,Methods,Findings,and Future Directions

Shuba Srinivasan, Dominique M. Hanssens

Journal of Marketing Research

Select article: Why,When,and How should the Effect of Marketing be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics

Retricted access

Research article

First published 2010-4

Why,When,and How should the Effect of Marketing be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics

Priya Raghubir, John Roberts, Katherine N. Lemon [...]

Journal of Public Policy & Marketing

Select article: A Market for Weather Risk? Conflicting Metrics,Attempts at Compromise,and Limits to Commensuration

Retricted access

Research article

First published 2011-10

A Market for Weather Risk? Conflicting Metrics,Attempts at Compromise,and Limits to Commensuration

Isabelle Huault, Hélène Rainelli-Weiss

Organization Studies

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