Abstract
Practically all the nations of the world use the metric system of weights and measures. Yet the United States continues to offer goods, produced according to nonmetric standards, in the world markets in competition with metric products from other countries.
The marketing aspects of the metric problem are now more important than ever: efforts to increase export trade; Britain's decision to move to the metric system; and widespread utilization of electronic data processing equipment, which uses the decimal system in calculations.
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