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Articles (1609)

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1-10 of 1609 results for Marketing capabilities

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Select article: Marketing Capabilities in International Marketing

Retricted access

Research article

First published 2018-3

Marketing Capabilities in International Marketing

Neil A. Morgan, Hui Feng, Kimberly A. Whitler

Journal of International Marketing

Select article: Closing the Marketing Capabilities Gap

Retricted access

Research article

First published 2011-7

Closing the Marketing Capabilities Gap

George S. Day

Journal of Marketing

Select article: Market and Supply Chain Orientation;Dynamic Capabilities Leading to Innovation and Operational Capabilities

Open access

Research article

First published 2024-4

Market and Supply Chain Orientation;Dynamic Capabilities Leading to Innovation and Operational Capabilities

Hamed Ali Al Azzani, Normal Mat Jusoh, Aamir Abbas

Sage Open

Select article: Do mergers and acquisitions disrupt marketing capabilities?

Open access

Research article

First published 2025-1

Do mergers and acquisitions disrupt marketing capabilities?

Rama Krishna Reddy, Sung-Jin Park, Vishal Bindroo

BRQ Business Research Quarterly

Select article: The Paradox of a Marketing Planning Capability

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Research article

First published 2004-10

The Paradox of a Marketing Planning Capability

Rebecca J. Slotegraaf, Peter R. Dickson

Journal of the Academy of Marketing Science

Select article: The Capabilities and Perfor Mance Advantages of Market‐Driven Firms: An Empirical Investigation

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Research article

First published 2000-09

The Capabilities and Perfor Mance Advantages of Market‐Driven Firms: An Empirical Investigation

Douglas W. Vorhies, Michael Harker

Australian Journal of Management

Select article: Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Open access

Research article

First published 2022-4

Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Carlos M. Jardon, Xavier Martinez-Cobas

Sage Open

Select article: Organizational Learning and Marketing Capability Development

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Research article

First published 2012-8

Organizational Learning and Marketing Capability Development

Gordon Liu, Wai-Wai Ko

Nonprofit and Voluntary Sector Quarterly

Select article: The Relative Impact of Marketing,Research-and-Development,and Operations Capabilities on Firm Performance

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Research article

First published 2008-7

The Relative Impact of Marketing,Research-and-Development,and Operations Capabilities on Firm Performance

Alexander Krasnikov, Satish Jayachandran

Journal of Marketing

Select article: Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

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Research article

First published 2017-8

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

Zhan Wang, Hyun Gon Kim

Journal of Interactive Marketing

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