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Articles (15)

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1-10 of 15 results for Live-streaming e-commerce platform

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Select article: An improved Interval-valued intuitionistic fuzzy MCGDM for the evaluation of agricultural products live-streaming e-commerce platform

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Research article

First published 2023-12-02

An improved Interval-valued intuitionistic fuzzy MCGDM for the evaluation of agricultural products live-streaming e-commerce platform

Jiafu Su, Dan Wang, Baojian Xu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Evolutionary strategies in live-streaming e-commerce: A four-player game model analysis

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Research article

First published 2025-7

Evolutionary strategies in live-streaming e-commerce: A four-player game model analysis

Yangchun Xiong, Baifu Chen

Human Systems Management

Select article: Product or Cultural Knowledge: Where Should More Attention Be Directed? Analyzing the Heterogeneous Effects of Streamers’ Knowledge-Sharing on Consumer Purchases in Live Streaming

Open access

Research article

First published 2025-10

Product or Cultural Knowledge: Where Should More Attention Be Directed? Analyzing the Heterogeneous Effects of Streamers’ Knowledge-Sharing on Consumer Purchases in Live Streaming

Shizhen Bai, Xinyue Huang, Hao He [...]

Sage Open

Select article: What makes impulsive buying in tourism live streaming e-commerce?

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Research article

First published 2025

What makes impulsive buying in tourism live streaming e-commerce?

Tongxuan Tang, Namho Chung

Journal of Vacation Marketing

Select article: Influence of Virtual Live Streamers’ Credibility on Online Sales Performance

Open access

Research article

First published 2024-7

Influence of Virtual Live Streamers’ Credibility on Online Sales Performance

Xiaowei Ji

Sage Open

Select article: Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming

Open access

Research article

First published 2024-1

Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming

Meng Tao, Faizan Alam, Eva Lahuerta-Otero [...]

Sage Open

Select article: The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce

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Research article

First published 2025-12

The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce

Wenchang Zhang, Chewei Liu, Liu Ming [...]

Production and Operations Management

Select article: The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

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Research article

First published 2023-5

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Daisy Lee, Calvin Wan

Journal of Interactive Marketing

Select article: Fly with the wings of live‐stream selling—Channel strategies with/without switching demand

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Research article

First published 2022-09

Fly with the wings of live‐stream selling—Channel strategies with/without switching demand

Ran Pan, Juan Feng, Zhenling Zhao

Production and Operations Management

Select article: Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

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Research article

First published 2025-11

Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev [...]

Journal of Creative Communications

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