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Research article

First published 2018-3

Marketing Capabilities in International Marketing

Neil A. Morgan, Hui Feng, Kimberly A. Whitler

Journal of International Marketing

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Research article

First published 2005-02

Measuring Internal Market Orientation

Ian N. Lings, Gordon E. Greenley

Journal of Service Research

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Research article

First published 2020-3

Borderless Media: Rethinking International Marketing

Jagdish N. Sheth

Journal of International Marketing

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Other

First published 2010-6

In search of marketing excellence in libraries: The IFLA International Marketing Award

Dinesh K. Gupta, Christie Koontz, Daisy McAdam

IFLA Journal

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Research article

First published 2002-9

Green International Wine Marketing

Mary Pugh, Richard Fletcher

Australasian Marketing Journal

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Research article

First published 2018-9

Middle-Class Consumers in Emerging Markets: Conceptualization,Propositions,and Implications for International Marketers

S. Tamer Cavusgil, Seyda Deligonul, Ilke Kardes [...]

Journal of International Marketing

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Research article

First published 2023-3

Customer Engagement in International Markets

Lena Steinhoff, Juanyi (Sunny) Liu, Xiaoling Li [...]

Journal of International Marketing

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Research article

First published 1998-9

Le marketing interne : Un état de l'art

Amélie Seignour

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2003-04

Segmented Labour Markets in International Schools

Glenn Canterford

Journal of Research in International Education

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Research article

First published 2004-12

Marco Polo: International Marketing Pioneer

Terence R. Nevett

Journal of Macromarketing

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