Abstract
To recognize libraries in the global community that develop and implement effective marketing programs, the Management and Marketing Section of the IFLA joined to create and sponsor the IFLA International Marketing Award. The IFLA International Marketing Award honours organizations which implement results-oriented marketing projects or campaigns. Three finalists are recognized for their outstanding achievements. From these three finalists, the winner is chosen and is announced in the Press Conference of the IFLA General Assembly and Congress. The IFLA Award was introduced in 2002, attracting 218 applications from 49 countries during the last eight years. The paper discusses the award, its history and geographical representation, winning projects with comments from winners. The analysis is based on the data collected for the seven years of Award applications (2002—2009). The results for the Award for 2010 have also been included.
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