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Articles (21)

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1-10 of 21 results for Indian Marketing Thought

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Select article: Marketing Thought in India: Challenges of Hegemony and Inclusivity

Free access

Research article

First published 2014-4

Marketing Thought in India: Challenges of Hegemony and Inclusivity

Rohit Varman

Vikalpa: The Journal for Decision Makers

Select article: What to Do and What Not to Do: Strategic Entrepreneurial Challenges at My Indian Stay Because of COVID-19 Realities

Open access

Research article

First published 2025-12

What to Do and What Not to Do: Strategic Entrepreneurial Challenges at My Indian Stay Because of COVID-19 Realities

Som Sekhar Bhattacharyya, Christo Fernandes

Emerging Economies Cases Journal

Select article: Marketing Strategy for Financial Services in Indian Financial Service Institutions

Retricted access

Research article

First published 2021-12

Marketing Strategy for Financial Services in Indian Financial Service Institutions

Preeti Sharma, Avinash K. Shrivastava

FIIB Business Review

Select article: Market Orientation and Business Performance

Retricted access

Research article

First published 2000-1

Market Orientation and Business Performance

Harsh V Verma

Paradigm: A Management Research Journal

Select article: Economics of Minimum Wage Legislations—Lessons for Emerging Market Economies

Retricted access

Research article

First published 2017-5

Economics of Minimum Wage Legislations—Lessons for Emerging Market Economies

Vijay K. Seth

Emerging Economy Studies

Select article: Value is Sense-Less: Socialism,Kincentric Community,and the Gift of Philial Labor

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Research article

First published 2022-4

Value is Sense-Less: Socialism,Kincentric Community,and the Gift of Philial Labor

Howard Engelskirchen

Science & Society: A Journal of Marxist Thought and Analysis

Select article: Branding Sustainably by Communicating Responsibly: An Exploration Through Stakeholders’ Lens

Open access

Research article

First published 2026

Branding Sustainably by Communicating Responsibly: An Exploration Through Stakeholders’ Lens

Anjali S Menon, Rajasekharan Pillai

Global Business Review

Select article: Vodafone and Idea Merger: A Shareholder’s Dilemma

Free access

Research article

First published 2024-2

Vodafone and Idea Merger: A Shareholder’s Dilemma

Roshan Raju, Gita Madhuri

Global Business Review

Select article: Empire and indigestion: Materializing tannins in the Indian tea industry

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Research article

First published 2020-6

Empire and indigestion: Materializing tannins in the Indian tea industry

Sarah Besky

Social Studies of Science

Select article: Netflix and cringe – affectively watching ‘uncomfortable’ TV

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Research article

First published 2023-12

Netflix and cringe – affectively watching ‘uncomfortable’ TV

Anuja Pradhan, Carly Drake

Marketing Theory

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