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Articles (13)

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1-10 of 13 results for Impulse Buying Theory

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Select article: Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory

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Research article

First published 2026-1

Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory

Xin-Jean Lim, Xi Luo, Jun-Hwa Cheah [...]

Journal of Vacation Marketing

Select article: Impulsive Buying and Compulsive Buying in Social Commerce: An Integrated Analysis using the Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM

Open access

Research article

First published 2025-4

Impulsive Buying and Compulsive Buying in Social Commerce: An Integrated Analysis using the Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM

Tri-Quan Dang, Luan-Thanh Nguyen, Dang Thi Viet Duc

Sage Open

Select article: Appraisal and Positive Emotion Effect on Consumer Impulse Buying Behaviour Using Mobile Discount

Open access

Research article

First published 2025-11

Appraisal and Positive Emotion Effect on Consumer Impulse Buying Behaviour Using Mobile Discount

Teck Weng Jee, Tasya Casveliany, Stanley Nwobodo [...]

Journal of Creative Communications

Select article: What makes impulsive buying in tourism live streaming e-commerce?

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Research article

First published 2025

What makes impulsive buying in tourism live streaming e-commerce?

Tongxuan Tang, Namho Chung

Journal of Vacation Marketing

Select article: The Impact of Cue-Interaction Stimulation on Impulse Buying Intention on Virtual Reality Tourism E-commerce Platforms

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Research article

First published 2024-5

The Impact of Cue-Interaction Stimulation on Impulse Buying Intention on Virtual Reality Tourism E-commerce Platforms

Shugang Li, Boyi Zhu, Zhaoxu Yu

Journal of Travel Research

Select article: Beyond travel experience: Interplay of storytelling,extraversion,and excitement

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Research article

First published 2025

Beyond travel experience: Interplay of storytelling,extraversion,and excitement

Sayed Darwish Elgarhy, Thaib Alharethi

Tourism and Hospitality Research

Select article: Examining Instagram Advertisement and Impulse Buying Intention Interlinkages: An Evaluation Using Ducoffe’s Advertisement Value Model

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Research article

First published 2025

Examining Instagram Advertisement and Impulse Buying Intention Interlinkages: An Evaluation Using Ducoffe’s Advertisement Value Model

Abdul Basith N. M., Abdussalam P. K.

Metamorphosis: A Journal of Management Research

Select article: Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

Open access

Research article

First published 2023-6

Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

Shaifali Chauhan, Richa Banerjee, Vishal Dagar

Millennial Asia

Select article: Booth Attractiveness: Scale Development and Model Testing from a Mental Budgeting Perspective

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Research article

First published 2023-9

Booth Attractiveness: Scale Development and Model Testing from a Mental Budgeting Perspective

Jingya Wang, Yao-Chin Wang, Lu Zhang [...]

Journal of Hospitality & Tourism Research

Select article: Antecedents of Impulse Purchase through Perceived Enjoyment Among Chinese Live Streaming Commerce Consumers

Open access

Research article

First published 2025-7

Antecedents of Impulse Purchase through Perceived Enjoyment Among Chinese Live Streaming Commerce Consumers

Xiaoli Zhu, Selvi Kausiliha Vijayan

Sage Open

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