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Research article

First published 2025-1

Immersed in Art: The Impact of Affinity for Technology Interaction and Hedonic Motivation on Aesthetic Experiences in Virtual Reality

Hyunji Lee, Nara Youn

Empirical Studies of the Arts

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Research article

First published 2023-06

The User Experience of an Immersive and Interactive Wall Exergame in Older Adults

Néva Béraud-Peigné, Pauline Maillot, Alexandra Perrot

Games for Health Journal

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Research article

First published 2025

Advancements in augmented reality technology: Creating immersive brand experiences through interactive graphic design elements

Keren Wang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2008-9

Movie Consumption Experience and Immersion: Impact on Satisfaction

Marianela Fornerino, Agnès Helme-Guizon, David Gotteland

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2024

The Effect of Interactivity in Immersive Journalism on Participating In the Media and Through the Media

Hannah Greber

Journalism & Mass Communication Quarterly

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Research article

First published 2017-8

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Mark Yi-Cheon Yim, Shu-Chuan Chu, Paul L. Sauer

Journal of Interactive Marketing

Open access

Research article

First published 2023-12

Interactive immersive experience: Digital technologies for reconstruction and experiencing temple of Bel using crowdsourced images and 3D photogrammetric processes

Nemeh Rihani

International Journal of Architectural Computing

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Research article

First published 2023-2

Immersion and Socio-Emotional Experiences During a Movie – Polish Adaptation of the Movie Consumption Questionnaires

Franciszek Stefanek, Agnieszka Skorupa, Michał Brol [...]

Psychological Reports

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Research article

First published 2024-3

Transforming spectator into collaborator during a digitalised dance performance

Friendred (Youhong) Peng

Multimodality & Society

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Review article

First published 2022-9

Rethinking the impact of interactive technologies on the retailing experience: Synthesis,conceptual approach,and research agenda

Xingming Yang, Marion Garnier

Recherche et Applications en Marketing (English Edition)

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