Immersion and Socio-Emotional Experiences During a Movie – Polish Adaptation of the Movie Consumption Questionnaires

Abstract

The aim of the article is to present a description of the psychometric properties of the Polish adaptation of the Movie Consumption Questionnaires (MCQ) – Immersion and MCQ – Experience. The instrument, created by Fornerino, Helme-Guizon and Gotteland (2008) allows measuring movie consumption in terms of immersion, the intensity of emotions and the intensity of social interactions during the screening. The Polish adaptation of the tool involved two stages, whose participants were movie-goers attending screening events at a cinema (N=577). The factor structure of the adapted instrument strongly resembles that obtained in the original study (RMSEA<0.08, CFI>0.95, SRNR<0.08) and has demonstrated very good internal consistency (α>0.8, ω>0.8). Criterion validity was also verified through the use of questionnaires that examine the following: affect – PANAS-X (Fajkowska & Marszał-Wiśniewska, 2009), emotionality – HEXACO (Szarota et al., 2007) and mindfulness – Mindful Attention Awareness Scale (Skala Świadomej Obecności; Radoń, 2014). Results of the analyses suggest that the adapted scales may be used as satisfactory tools for measuring movie consumption. By the same token, they may be useful in further psychological exploration of the movie screening phenomenon, with particular regard to immersion, emotional reactions and social interactions of the viewer.