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1-6 of 6 results for GCC consumers

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Research article

First published 2019-3

Global Versus Local Consumer Culture: Theory,Measurement,and Future Research Directions

Jan-Benedict E.M. Steenkamp

Journal of International Marketing

Open access

Other

First published 2023-12

Jalal Rajeh Hanaysha

Emerging Economies Cases Journal

Retricted access

Research article

First published 2021-6

Julia Pueschel, Béatrice Parguel, Cécile Chamaret

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2021-12

Prakash H. Narayan Rao, Nitin Simha Vihari, Shazi Shah Jabeen

FIIB Business Review

Open access

Research article

First published 2020-7

Amina Al Naabi, Shekar Bose

Sage Open

Retricted access

Research article

First published 2014-6

Mohammad Shariq, Bilal Mustafa Khan, Aftab Haider Rizvi

Jindal Management Journal