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Research article

First published 1986-03

A Preliminary Investigation Into the Influence of Customer-Firm Interface on Information Processing and Task Activities in Service Organizations

Peter K. Mills, Thomas Turk

Journal of Management

Open access

Research article

First published 2022-12

The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface

Som Sekhar Bhattacharyya, Arvind Sahay, Arunaditya Sahay

Vikalpa: The Journal for Decision Makers

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Research article

First published 2021-2

One-Voice Strategy for Customer Engagement

Jagdip Singh, Satish Nambisan, R. Gary Bridge [...]

Journal of Service Research

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Research article

First published 2005-10

Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence

V. Kumar, J. Andrew Petersen

Journal of the Academy of Marketing Science

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Research article

First published 2019-12

Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing

Emanuel de Bellis, Christian Hildebrand, Kenichi Ito [...]

Journal of Marketing Research

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Research article

First published 2005-5

Opportunities and challenges in multichannel marketing: An introduction to the special issue

Arvind Rangaswamy, Gerrit H. Van Bruggen

Journal of Interactive Marketing

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Research article

First published 2025

Will Frontline Employees Feel Betrayed When Firms are Unjust to Customers? A Trickle-In Effect via Role Conflict

Lin Guo, Aaron D. Arndt, Chuanyi Tang

Journal of Service Research

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Research article

First published 2022-11

Value Creation Measurement and Management in Times of Radical Social and Technological Change

Thorsten Wiesel

Journal of Creating Value

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Research article

First published 2013-5

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

Christoph Senn, Axel Thoma, George S. Yip

California Management Review

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Research article

First published 2017-2

The Role of the Sales-Service Interface and Ambidexterity in the Evolving Organization

Adam A. Rapp, Daniel G. Bachrach, Karen E. Flaherty [...]

Journal of Service Research

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