Search results: Sage Journals

Restricted accessResearch articleFirst published 2025

From Customer Relationships to AI Companionships: Transforming Marketing with Feeling AI

Rijul Chaturvedi, Sanjeev Verma, Vartika Srivastava

Vision: The Journal of Business Perspective

Open accessResearch articleFirst published September, 2024

Ming-Hui Huang, Roland T. Rust

Journal of Marketing

Restricted accessResearch articleFirst published August, 2019

Ming-Hui Huang, Roland Rust, Vojislav Maksimovic

California Management Review

Restricted accessResearch articleFirst published 2026

Alessia Telari, Alessandro Gabbiadini, Paolo Riva

Journal of Social and Personal Relationships

Restricted accessResearch articleFirst published February, 2021

Ming-Hui Huang, Roland T. Rust

Journal of Service Research

Restricted accessResearch articleFirst published 2025

Anh Thuy Trinh, Trang Thi-Thuy Duong, Huyen Thi Thanh Nguyen [...]

Australasian Marketing Journal

Open accessResearch articleFirst published July, 2024

Yingying Yang, Peng Lu, Yuanyuan Niu [...]

Sage Open

Restricted accessCorrectionFirst published September, 2024

Journal of Marketing

Restricted accessResearch articleFirst published February, 2022

Marat Bakpayev, Tae Hyun Baek, Patrick van Esch [...]

Australasian Marketing Journal

Open accessResearch articleFirst published November, 2022

Jeroen Schepers, Daniel Belanche, Luis V. Casaló [...]

Journal of Service Research