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Retricted access

Research article

First published 2018-3

International Market Entry Strategies: Relational,Digital,and Hybrid Approaches

George F. Watson, Scott Weaven, Helen Perkins [...]

Journal of International Marketing

Open access

Research article

First published 2023-12

Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization

Man Yang, Peter Gabrielsson, Svante Andersson

Journal of International Marketing

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Research article

First published 2018-9

International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

Filippo Gilardi, Celia Lam, K Cohen Tan [...]

Global Media and China

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Research article

First published 2020-1

The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas

Anna Makrides, Demetris Vrontis, Michael Christofi

Business Perspectives and Research

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Research article

First published 2020-3

Borderless Media: Rethinking International Marketing

Jagdish N. Sheth

Journal of International Marketing

Open access

Research article

First published 2023-2

Effectual market creation in the cross-border e-commerce of small-and medium-sized enterprises

Daniel Tolstoy, Sara Melén Hånell, Nurgül Özbek

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2024-3

Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective

Ye Yu, Jason Lu Jin, Meitong Dong [...]

Journal of International Marketing

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Research article

First published 2021-6

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Sjoukje PK Goldman, Hester van Herk, Tibert Verhagen [...]

International Small Business Journal: Researching Entrepreneurship

Open access

Research article

First published 2025-8

Digital Marketing Outsourcing Relationships Between SMEs and Service Providers: An Agency Theory Perspective

Karen Sutherland, Rory Mulcahy, Jacqueline Burgess [...]

Australasian Marketing Journal

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Research article

First published 2020-1

Closing the Digital Entrepreneurship Gap the Case of Returnee Entrepreneurs in Morocco

Robert Wentrup, H. Richard Nakamura, Patrik Ström

Journal of Entrepreneurship and Innovation in Emerging Economies

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