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1-5 of 5 results for Destination gamification

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Retricted access

Research article

First published 2026

Destination gamification unveiled: Developing and applying the destination gamification scale

Huawen Shen, Yirong Wen, Wai Ching Wilson Au [...]

Journal of Vacation Marketing

Retricted access

Research article

First published 2025

Can gamification marketing enhance the digital destination image of cultural heritage sites?

Wan-Ya Zhang, Shu-Ning Zhang, Wen-Qi Ruan [...]

Journal of Vacation Marketing

Open access

Research article

First published 2026-4

Can Gamification and Augmented Reality (AR) Revitalize Declining Destinations? Investigating its Impact on Tourist Attitudes and Behavior

Yujeong Jo, Hakseung Shin

Journal of Travel Research

Retricted access

Research article

First published 2026-1

Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model

Garima Malik, Piyush Sharma, Debasis Pradhan

Journal of Vacation Marketing

Open access

Research article

First published 2025-3

Gamification and economic behavior: Geospatial insights into mobile exercise app usage in South Korea

Seongsoo Jang, Jinwon Kim, Changwook Kim

Tourism Economics