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Articles (187)

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1-10 of 187 results for Customer-centric

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Select article: The Path to Customer Centricity

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Research article

First published 2006-11

The Path to Customer Centricity

Denish Shah, Roland T. Rust, A. Parasuraman [...]

Journal of Service Research

Select article: The paradigmatic pitfalls of customer-centric marketing

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Research article

First published 2012-6

The paradigmatic pitfalls of customer-centric marketing

Phil Osborne, David Ballantyne

Marketing Theory

Select article: Customer-Centric Contract Changes

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Research article

First published 2025-6

Customer-Centric Contract Changes

Phillip Wiseman, Sascha Alavi, Johannes Habel [...]

Journal of Marketing Research

Select article: Building Customer-centric Organizations: Shaping Factors and Barriers

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Research article

First published 2016-11

Building Customer-centric Organizations: Shaping Factors and Barriers

Carmen van den Hemel, Martijn F. Rademakers

Journal of Creating Value

Select article: Building a High Customer Experience Management Organization: Toward Customer-Centricity

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Research article

First published 2020-12

Building a High Customer Experience Management Organization: Toward Customer-Centricity

Lamin B. Ceesay

Jindal Management Journal

Select article: Into the Customers’ Shoes: Multimodal practices for customer-centric strategizing

Open access

Research article

First published 2024-11

Into the Customers’ Shoes: Multimodal practices for customer-centric strategizing

Jarryd Daymond, Stefan Meisiek, Eric Knight

Organization Studies

Select article: Customer-centric Circles,the Self-directed Approach to Service and Mindset Changes

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Research article

First published 2017-5

Customer-centric Circles,the Self-directed Approach to Service and Mindset Changes

Gautam Mahajan

Journal of Creating Value

Select article: Customer-centricity in FMCG Retail: The Role of Experience,Service,and Competitive Advantage in Driving Loyalty

Open access

Research article

First published 2025-12

Customer-centricity in FMCG Retail: The Role of Experience,Service,and Competitive Advantage in Driving Loyalty

Naveen Kumar R., Janani M.

Journal of Contemporary Business Research

Select article: From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Open access

Research article

First published 2026

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Nhung Trinh, Mai Nguyen, Viet Quoc Cao [...]

Australasian Marketing Journal

Select article: The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices

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Research article

First published 2013-7

The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices

Christine Mathies, Siegfried P. Gudergan, Paul Z. Wang

Journal of Travel Research

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