Search results: Sage Journals

Restricted accessBook reviewFirst published December, 2012

Book Review: Rama Bijapurkar,Customer in the Boardroom? Crafting Customer Based Business Strategy

Alok Pandey

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published 2025

Manimegalai D, Kavitha Shanmugam, Vijay Arpudaraj Antonyraj

Journal of Information Technology Teaching Cases

Open accessResearch articleFirst published March, 2019

Xianyu Zhang, Xinguo Ming, Zhiwen Liu [...]

Advances in Mechanical Engineering

Restricted accessResearch articleFirst published February, 2010

Elten Briggs, Douglas Grisaffe

Journal of Service Research

Restricted accessCase reportFirst published May, 2022

Art Weinstein, Autumn Bishard, Rebecca Flack [...]

Journal of Creating Value

Restricted accessResearch articleFirst published August, 2000

Rajiv Kashyap, David C. Bojanic

Journal of Travel Research

Restricted accessResearch articleFirst published July, 2011

Sushant Khandelwal, Ashwin Mathias

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open accessResearch articleFirst published June, 2023

Jashim Uddin Ahmed, Saima Siddiqui, Asma Ahmed [...]

Emerging Economies Cases Journal

Restricted accessResearch articleFirst published May, 2020

Art Weinstein

Journal of Creating Value

Restricted accessResearch articleFirst published February, 1997

Raj Kamal, Deepak Agrawal

Journal of Interactive Marketing