Scaling subscriber numbers: The E-Platform’s biggest goal

Abstract

After COVID-19, E-Commerce played a vital role in businesses. Attracting new customers for their business through different digital modes is a difficult task for the marketer. Customer acquisition is fetching a new subscriber to their product/brand. Moreover, customer acquisition is essential for subscription-based selling because it measures the progress and strength of the product/brand. A new subscription promotes business growth and focuses on creating a foolproof acquisition strategy. This case study provides an overview about the different variants of the subscription-based pricing and business models and the rapid growth of the Subscription E-Commerce Market. It throws light on the strategies for scaling subscribers through acquisition and retention. Additionally, it discusses the expansion of subscription business models and challenges that arise.

Keywords

Subscription model subscription business customer acquisition e-platform acquisition marketing e-commerce market

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