Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2009

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?

Nikolaus Franke, Peter Keinz, Christoph J. Steger

Journal of Marketing

Restricted accessResearch articleFirst published November, 2011

Matti Haverila

Australasian Marketing Journal

Restricted accessResearch articleFirst published November, 2025

Laxmikant Pattnaik, Saroj Kumar Sahoo, Sandhyarani Sahoo

Management and Labour Studies

Restricted accessResearch articleFirst published January, 1995

Kenneth E. Train, Terry Atherton

The Energy Journal

Free accessResearch articleFirst published January 10, 2024

Dashuai Liu, Jie Zhang, Chenlu Wang [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published May, 2007

Michael E. Sisselman, Ward Whitt

Production and Operations Management

Open accessResearch articleFirst published 2013

Dongxing Cao, Mandun Zhang, Zhanjun Li

Advances in Mechanical Engineering

Open accessResearch articleFirst published February, 2019

Qin Yang, Sheng Ruan, Xianjun Bian [...]

Advances in Mechanical Engineering

Open accessResearch articleFirst published 2020

Yu Zhao, Le Yin, Yuksel Ikiz [...]

Journal of Engineered Fibers and Fabrics

Restricted accessResearch articleFirst published 2015

Maria Riala, Tuomas Nummelin

International Journal of Market Research